Analytics is one of the most essential systems for any video streaming platform. It gives engineering, product, and business teams the data they need to make smarter decisions, whether that’s improving playback, resolving viewer issues, optimizing ad delivery, or preparing for a high-profile launch. Without a strong analytics foundation, teams often end up reacting to…
The dust has just about settled from the 2025 edition of NAB! As always, it was fantastic to see all of our customers, partners, and industry friends in Las Vegas once again and get a real sense of the trends that will shape the media and entertainment technology industry in the coming months. There’s no…
Bitmovin’s Analytics provides valuable insights that can take the performance and efficiency of your video streaming workflow to new levels. By leveraging Analytics, you can optimize encoding profiles, improve player performance, gain deeper understanding of audience behavior, and ultimately, deliver a superior viewing experience while managing costs effectively. This blog post will explore seven ways…
The video streaming industry thrives on collaboration, where sharing expertise and joining efforts lead to meaningful advancements. At Bitmovin, partnerships are not just part of our approach – they are central to how we create solutions that address the challenges faced by the Media & Entertainment industry. As NAB Show 2025 approaches, we are excited…
There was a time when all you needed to build the best streaming experience was to create quality content and have a fast internet connection. However, with the explosion of over-the-top (OTT) platforms, the available options and viewers’ preferences have changed. This has caused an unprecedented segmentation of the OTT industry, as the needs of…
Everything you need to know about SCTE-35, the popular event signaling standard that powers dynamic ad insertion, digital program insertion, blackouts and more for TV, live streams and on-demand video. *This post was originally published in January 2024. It was updated in January 2025 with information about Bitmovin’s new VOD SCTE 35 support What is…
The world of video technology is constantly evolving, and one of the more interesting developments in recent years is the story of MV-HEVC (Multiview High Efficiency Video Coding). Even though it was added to the HEVC specification in 2014, MV-HEVC didn’t see much commercial use for almost a decade. That changed when Apple launched the…
Introduction Bitmovin’s VOD Encoder is known for its quality, speed, and cloud-native ability to scale quickly and resiliently. Advanced features like split-and-stitch encoding with Smart Chunking, Per-Title and 3-Pass encoding set it apart from other encoders on the market, in terms of both visual quality and bitrate efficiency. For our customers, it means lower costs…
In a rapidly evolving media landscape, the importance of collaboration has never been clearer. At Bitmovin, we have long championed the belief that the best solutions emerge when industry leaders join forces. Our recent NAB 2024 showcase underscored this belief, and as we approach IBC 2024 in Amsterdam, we are excited to highlight how our…
In today’s digital age, live video streaming has become an essential medium for communication, entertainment, and information dissemination. Whether it’s broadcasting live sports, conducting virtual conferences, or streaming a gaming session, the demand for seamless, high-quality live video has never been higher. However, ensuring a smooth streaming experience is no small feat. This is where…
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