Bitmovin’s AI Scene Analysis is the latest addition to a suite of offerings that help streaming services maximize the value of their existing and upcoming content. AI has been influencing streaming for years, from powering recommendations to optimizing encoding, but its role is now expanding deeper into the video workflow. One of the most impactful…
AI Contextual Advertising: A New Era for Viewer-Centric Ads Video has become the dominant medium for entertainment and information so effective advertising strategies have never been more important. This is exacerbated by Google’s plan to phase out third-party cookies for Chrome which is now expected to happen in early 2025. For over 20 years cookies…
Streaming has the power to connect diverse audiences, but making video content accessible for all remains a challenge. Accessibility must be a priority, especially for deaf and hard-of-hearing viewers who face unique barriers. While helpful for some, traditional subtitles (both audio and visual) lack the richness and expressiveness of sign language, limiting access to key…
For streaming platforms, the need to offer more dynamic, interactive, and immersive viewing experiences to set themselves apart from the competition always continues. Sports fans always crave control over how they watch their favorite games and content and seek better options to meet their viewing habits. To give them a new experience and help them…
*This post was originally published in June 2023. It was updated in May 2024 with more recent research publications and updates.* This post will summarize the current state of Artificial Intelligence (AI) applications for video in 2024, including recent progress and announcements. We’ll also take a closer look at AI video research and collaboration between…
AI has been the hot buzz word in tech the past couple of years and we’re starting to see more and more practical applications for video emerging from the hype, like automatic closed-captioning and language translation, automated descriptions and summaries, and AI video Super Resolution upscaling. Bitmovin has especially focused on how AI can provide…
Globo’s content and reach When it comes to content scale and audience reach, Globo is on par with Hollywood and the big US broadcasters with over 3,000 hours of entertainment content being produced each year. The viewership numbers are equally impressive with forty-nine million Brazilians watching the daily, one-hour newscast and Globo’s Digital Hub attracting…
Introduction In the early days of digital video, encoding a full-length movie could take several hours or even days to complete, depending on the settings and techniques that were used. Over time, as processor speeds increased and specialized hardware was introduced, encoding turnaround times decreased, but it was usually an incremental, linear response to the…
Introduction At a recent internal hackathon, two of Bitmovin’s software engineers, Myriam Gantner and Thomas Sablattnig, explored whether AI could be used to process the large volume of data captured by Bitmovin Analytics into concise summaries and recommendations. The project was a success and is now being developed into a feature that is now available…
Video streaming has grown rapidly over the past few years and is the prominent content people engage with online. This puts a lot of pressure on streaming companies as they now have to support a wide range of devices to maximize their viewer reach. Additionally, depending on the device type and the user’s network connectivity,…
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