Bitmovin’s AI Innovations
AI Scene Analysis
AI Scene Analysis unlocks deep scene-level metadata including mood, setting, characters, and objects, enabling streaming platforms to improve ad playback with contextual data, automate ad scheduling, generate highlights, enhance search and recommendations, and more. By reducing manual effort and streamlining workflows, it helps development teams deliver more relevant content, create seamless ad experiences, and enhance content discovery, ultimately driving engagement and increasing monetization.
What is AI Scene Analysis
AI Scene Analysis empowers streaming platforms to streamline operations, enhance viewer engagement, and drive revenue growth through automated scene-level metadata extraction. By analyzing elements such as mood, setting, characters, and objects, it enables precise ad targeting, improves content discovery, and simplifies workflows. Automating these processes minimizes manual effort, allowing teams to focus on content strategy and audience experience rather than metadata management. Integrated within Bitmovin’s solution suite, AI Scene Analysis supports scalable growth, enhances monetization strategies, and delivers targeted content and ads that align with viewer preferences, ultimately improving both operational efficiency and long-term platform success.
Core workflows enabled through AI Scene Analysis
Contextual Ad Targeting
Uses scene metadata, including industry-standard IAB categories, to align ads with content.
Automated Ad Scheduling
Detects scene transitions and inserts SCTE markers for seamless ad breaks.
Highlight & Trailer Generation
Identifies key moments to simplify the creation of highlight reels and trailers
Enhanced Content Discovery
Enriches metadata with scene details to improve search & recommendations.
Key Benefits with AI Scene Analysis
AI Scene Analysis is shaping the future of streaming by enabling smarter workflows that benefit both the development teams and audiences everywhere by empowering:
- More Relevant ad experiences
- Smarter ad breaks
- Increased revenue potential
- Improved viewer experiences
- Efficient metadata generation
- Seamless Integration with Bitmovin’s solution suite
AI Scene Analysis Pipelines
Partnerships
Cloud & AI Model Integrations
AI Scene Analysis leverages leading AI models to deliver precise scene-level metadata for smarter workflows. It is currently enabled with Google Google Gemini and OpenAI, with AWS Bedrock and expanded Azure OpenAI support coming soon. These integrations provide flexibility, allowing streaming platforms to choose the AI model and cloud provider that best fits their workflow and infrastructure needs.
Contextual Advertising – Example pipeline
Case study
STIRR
“At STIRR, we’re not just reimagining streaming—we’re building the future where content, context, and commerce converge seamlessly. By integrating Bitmovin’s AI Scene Analysis, Data Graphs and Aniview technology, we’ve created an ecosystem where passive viewing transforms into active engagement across all screens. This isn’t incremental improvement; it’s a fundamental shift in how audiences discover, interact with, and monetize content. As we expand globally, this partnership enables us to deliver personalized experiences that address the ‘4S behaviors’—streaming, scrolling, searching, and shopping—within a single, cohesive platform. The result is not just higher CPMs and engagement metrics, but an entirely new paradigm for what streaming can be.”
