How STIRR is using Bitmovin’s AI Scene Analysis to power global expansion, monetization, and personalized streaming experiences
About STIRR
STIRR, is an AI-native streaming entertainment company focused on delivering personalized, scalable, and engaging Connected TV (CTV) experiences with an emphasis on expanding audience engagement. With global access and a mission to break the limitations of legacy streaming, STIRR is redefining how modern audiences discover and interact with content.
Why STIRR chose Bitmovin
STIRR is building a next-generation streaming platform to overcome the limitations of traditional CTV experiences, such as limited access, passive content, and lack of personalization, to name but a few. To support these goals, STIRR tapped Bitmovin’s full solution suite, including AI Scene Analysis powered by Google Gemini , Bitmovin’s VOD and Live Encoding, Player, and Real-Time Analytics, paired alongside partner solutions like Data Graphs’ high-performance knowledge graph and Aniview’s ad delivery engine. This combination enables STIRR to deliver a more scalable, personalized, and monetizable experience across every device.
Main requirements for STIRR
- Deliver content across all major Web, Mobile, Smart TV, and CTV platforms
- Automate scene-aware ad scheduling using SCTE-35 markers
- Enable dynamic contextual advertising based on keywords and IAB taxonomies
- Personalize viewer experiences using AI and metadata tagging
- Seamlessly integrate TVGPT personalization powered by GraphRAG AI
- Process VOD and Live content efficiently to make it available faster and in the best quality
- Utilization of real-time Analytics to inform engagement and platform decisions
- Extract key data points from content that drive new user experiences, engagement and innovation.
Commercial Objectives
STIRR is focused on capturing new monetization opportunities by aligning with evolving viewer behavior, particularly regarding the “4S behaviors”: streaming, scrolling, searching, and shopping.
- Contextual Advertising: STIRR uses Bitmovin’s AI Scene Analysis, enhanced by Data Graphs’ knowledge graph backbone, to deeply understand the content context at a scene level. This metadata is structured using IAB taxonomy and can be passed to Aniview, enabling dynamic contextual ad targeting. This method increases ad relevance and improves average CPMs, which currently range between $8 – $12.
- Auto Ad Scheduling: Scene boundaries identified during Bitmovin’s AI Scene Analysis are used to insert SCTE-35 markers as part of the Bitmovin Encoder workflow, automating mid-roll ad scheduling with high precision. STIRR can define business logic for ad scheduling, such as target insertion times, acceptable deviation, and duration (e.g., “30-second ad break within ±15 seconds of minute 10”), solving a longstanding challenge of harsh, manual ad placements.
- Cross-Platform Monetization: By deploying Bitmovin’s Player across Web, Mobile, Smart TV, and Connected TV environments, STIRR is expanding its monetization footprint and ensuring the delivery of contextually aligned ads to a global audience.
- Enhanced Engagement and Audience Monetization: STIRR is building synchronized second-screen experiences using scene-by-scene analysis to convert passive engagement into active interaction. These personalization efforts, powered by AI Scene Analysis and delivered through its proprietary TVGPT assistant (powered by Data GraphRAG AI), help tailor user interactions and content recommendations. The result is longer viewing sessions, more meaningful user engagement, and higher-value advertising opportunities.
Operational Objectives
Content Optimization:
- STIRR is leveraging Bitmovin and Data Graphs’ joint solution for scene-level metadata and contextual tagging to organize over 30,000 titles and 300 channels in 2025. This improves content discoverability, enhances recommendation models, and simplifies large-scale content management.
- Bitmovin’s encoding and AI Scene Analysis pipeline provide Auto Ad Scheduling, embedding SCTE-35 markers at scene boundaries based on STIRR’s business logic. This allows STIRR to schedule ads precisely by time and duration on appropriate scene boundaries, ensuring an improved and uninterrupted user experience.
Data-Driven Decision Making:
- Scene-level engagement data is informing STIRR’s future content acquisition and development strategies.
- STIRR is expanding its initial audience segments using insights derived from viewer interactions, with plans to tailor international rollouts based on regional viewing patterns.
Innovation Objectives
Experience Evolution:
- With Bitmovin’s support, STIRR is creating seamless transitions between the 4S behaviors, blending discovery, engagement, and transaction into one continuous experience.
- Bitmovin’s AI Scene Analysis is combined with Data Graphs’ “Key Video Moments” function to automatically surface engaging clips for social sharing and search optimization, driving organic reach and increasing user acquisition.
AI-Driven Personalization:
- Gemini is an interface to a multimodal Language Learning Models (LLMs) that handles text, audio, images and more and is based on Google’s cutting-edge research in LLMs.
- STIRR is enhancing personalization by integrating Bitmovin’s AI-driven video analysis with Data Graphs’ content knowledge graph. This improves content understanding and enables adaptive UI components, personalized recommendations, and more relevant ads.
- STIRR plans to introduce summarization companions and UI experiences that respond in real-time to viewer behavior and scene context, deepening engagement with complex or long-form content.
Conclusion
By leveraging Bitmovin’s full solution suite AI Scene Analysis, VOD and Live Encoding, Player, and Analytics, STIRR is actively building a more personalized, efficient, and monetizable streaming platform. Collaborating closely with Bitmovin, Google, Aniview, and Data Graphs, STIRR is developing advanced ad scheduling, contextual advertising, and content intelligence capabilities. As these AI-powered workflows evolve, STIRR is well-positioned to lead the next wave of innovation in the Connected TV space, delivering smarter content experiences and unlocking new commercial opportunities across global markets.
At STIRR, we’re not just reimagining streaming—we’re building the future where content, context, and commerce converge seamlessly. By integrating Bitmovin’s AI Scene Analysis, Data Graphs and Aniview technology, we’ve created an ecosystem where passive viewing transforms into active engagement across all screens. This isn’t incremental improvement; it’s a fundamental shift in how audiences discover, interact with, and monetize content. As we expand globally, this partnership enables us to deliver personalized experiences that address the ‘4S behaviors’—streaming, scrolling, searching, and shopping—within a single, cohesive platform. The result is not just higher CPMs and engagement metrics, but an entirely new paradigm for what streaming can be.
- Todd Carter, Co-Founder and CEO of Thinking Media
About Aniview
Aniview is a global leader in ad tech and media, committed to providing best-in-class advertising technology solutions for web, mobile, and connected TV (CTV) platforms. Pioneering the future of video advertising, Aniview’s comprehensive end-to-end platform delivers efficient, transparent, and impactful ad experiences across desktop, mobile, in-app, CTV, and over-the-top (OTT) ecosystems. Fueled by patented video player technology, a high-performance ad server, reliable Server-Side Ad Insertion (SSAI), advanced playout solutions, and a dynamic video marketplace, Aniview ensures seamless, top-quality video delivery to over 1,000 premium websites, apps, and CTV channels. Renowned for cutting-edge innovation and exceptional customer service, Aniview empowers partners worldwide to maximize reach and revenue. For more information, visit www.aniview.com
About Data Graphs
Data Graphs is a Knowledge Graph for visionaries. It transforms how organizations interact with data. Designed for seamless integration, Data Graphs delivers rapid insights and enables strategic decision-making. With GraphRAG AI-powered capabilities, Data Graphs turns isolated data into interconnected, actionable intelligence—moving beyond the limitations of traditional digital transformation, all without the need for complex coding. For more information, visit www.datagraphs.com