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Azure Media Services Migration

Unlock Your Streams Potential

Seamlessly migrate and get streaming live and on-demand content with Bitmovin on the Azure Cloud, across any device in the highest quality.

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VOD Encoding

Bitmovin’s VOD Encoding with Streams enables you to deliver video at scale in the highest possible quality and lowest bitrates with quick turnaround times. In addition, Bitmovin’s VOD Encoding automatically scales to optimize the ladder for any use case helping ensure operational efficiency and return on investment (ROI). Essential features include:

  • Multi-Codec Support
    (HEVC, H.264, + more)
  • Comprehensive Content Protection
  • Per-Title video Encoding
  • Customizable encoding ladder
  • Encode up to 8k video
  • Content Trimming
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Live Encoding

Bitmovin’s Live Encoder within Streams enables streaming at scale over the internet on digital platforms, providing unbreakable live experiences. It offers a combination of interfaces that suit an organization’s workflows and can be configured, managed, and scaled up using the intuitive UI or our API to get started quickly. Essential features are:

  • Support for RTMP and RTMPS
  • Outputs in HLS and DASH
  • Support for multiple Codecs
    (h.264/AVC, h.265/HEVC, VP9)
  • Customizable live encoding ladder
  • Encode up to 4K video
  • Live to VOD


Bitmovin’s Player within the Streams solution empowers you and your development team to deliver the highest quality video to the most extensive range of devices possible, ensuring every user has a superior viewing experience. Its dedicated Player SDKs and extensive API library enable you to implement advanced features and maximize viewer reach and different streaming workflows such as AVOD and SVOD.

  • Dedicated SDKs for every major device
  • Extensive platform compatibility
  • Features including ABR, Subtitles,
  • Ad and monetization support
  • Customizable Player User Interface
  • Automated Thumbnail Generation
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Stream Lab

Bitmovin’s Stream Lab is an automated testing service that allows you to test your active streams on browsers and actual physical devices in real streaming environments you currently support or would like to support. With pre-filled test cases and clear reporting, you will be able to see if your stream is running successfully across the specific devices and browsers you want to test on, using the latest version of the Bitmovin Player.

  • Access to a wide range of physical devices
  • Test in real streaming environments
  • Pre-built use cases
  • Immediate and scheduled testing
  • Stream quality and functionality reports
  • Playback on the latest Bitmovin Player version


Bitmovin’s Analytics with Streams lets you track and monitor your viewer’s experiences in real-time across different video players, ensuring you can quickly identify and debug streaming issues. It increases viewer engagement and retention through its three dashboards: Audience, Quality of Experience (QoE), and Advertising Analytics. You’ll have access to around 40 metrics, 30 filters, and breakdowns on the Bitmovin platform, plus over 200 dimensions and filters via API, empowering you to optimize your streams according to your audiences needs.

  • Actual Device Testing
  • Customizable encoding ladder
  • Stream Quality and Functionality Reports
  • Pre-built use cases
  • Wide range of Physical Devices
  • Immediate and scheduled testing
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Learn how to migrate your video seamlessly

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Create an Azure account

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Subscribe to Bitmovin Streams

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Migrate your
library over

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With no waiting lists or lengthy forms to complete you can start the process today with just a few clicks.

Utilizing a system integrator or need advanced customizations?

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Fast and easy integration

From small to large teams, Bitmovin’s robust API and solution documentation gives you all of the tools you need to get set up and streaming easily on Streams

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<script type="text/javascript" src="https://cdn.jsdelivr.net/npm/bitmovin-player@8/bitmovinplayer.js"></script>
<div class="player-wrapper">
   <div id="player"></div>
<script type="text/javascript">
   var conf = {
      key: '<your_player_key_from_bitmovin-dashboard>'

   var source = {     
      title: 'Art of Motion',     
      dash: 'https://bitmovin-a.akamaihd.net/content/MI201109210084_1/mpds/f08e80da-bf1d-4e3d-8899-f0f6155f6efa.mpd'   

   var player = new bitmovin.player.Player(document.getElementById('player'), conf);

Frequently asked questions

Our team of video experts are on hand to guide you through the process as you move from AMS to Streams; but as a starting point, we’ve put together this list of common questions about the retirement of Azure Media Services.

Which Azure Media Services are being retired?

Microsoft is retiring Azure Dynamic Packaging, Content Protection, VOD Encoding, Live Streaming, and Media Player.

Why is Azure Media Services being retired?

Microsoft has chosen to retire these services as part of their focus on secular growth and long-term competitiveness plans. They are also prioritizing media services solutions from the Microsoft partner ecosystem to improve access to the highest-quality services.

What does this mean for my current services in Azure?

Azure Media Services will stop working. It is essential that users migrate to alternative solutions such as Bitmovin to support their future streaming and encoding needs. It’s fairly straightforward to transition away from AMS to a SaaS solution such as Streams; and we’re here to guide you through the process alongside our ISV partners Eyevinn and Southworks.

How long do I have to change over services?

You will have until 30 June 2024 to switch over your on-demand encoding, live streaming, on-demand streaming and content protection workflows.

Where can I find more information about the retirement of AMS services?

Microsoft has prepared a retirement guide to support you in your transition from their services which you can access here: https://learn.microsoft.com/en-us/azure/media-services/latest/azure-media-services-retirement

What is Bitmovin Streams on Azure Marketplace?

Bitmovin on Azure Marketplace is an exciting collaboration between Bitmovin and Microsoft Azure that brings you a powerful video streaming solution. Whether you need to deliver live or on-demand content, this partnership offers cost-effective streaming, seamless workflows, and top-notch video encoding capabilities.

What are the benefits of using Bitmovin Streams on Azure?

When you choose Bitmovin on Azure, you unlock a world of benefits. Our industry-leading technology, including Per-Title encoding, ensures that your viewers enjoy a seamless experience across various devices. By automating the encoding process, we save you time and reduce costs, making your videos look great while managing your streaming expenses efficiently.

How can I start using Bitmovin Streams on Azure?

Starting your journey with Bitmovin on Azure is easy! Simply head to the Azure Marketplace and begin your trial. You’ll have access to Bitmovin’s Dashboard, an end-to-end video on-demand and live streaming solution. With Bitmovin, you can effortlessly upload, encode, and host your content on Azure while taking advantage of Bitmovin’s advanced video encoding features. Find out more.

Discover more Bitmovin products through Azure

Access more advanced Bitmovin workflows using the Azure Marketplace.