Adam Massaro

Product Marketing Manager

Adam Massaro is the Product Marketing Manager at Bitmovin, focusing on everything related to the Bitmovin Player and the Streams products. He’s been in the industry for over six years and drives Go To Market efforts across the Player, Streams, and many more of our solutions.

CMCD - Bitmovin

Unlocking the Highest Quality of Experience with Common-Media-Client-Data (CMCD) – What Is It and What Are the Benefits

As video workflows get more detailed, companies face numerous challenges in delivering a seamless viewing experience to their audiences. One of the biggest hurdles is the ability to make sense of disjointed sets of information from different points in the video delivery workflow. When a client experiences buffering or other playback issues, it can be…

CMCD - Bitmovin

From Workouts to Wellness: Navigating the 5 Main Challenges of Health and Fitness Video Streaming Workflows

Video streaming has emerged as a powerful tool in health and fitness, enabling platforms to engage with individuals looking to achieve their health and wellness goals wherever they are. Whether in the comfort of their homes, on the go, or gathered in groups at physical locations around the globe, video streaming unlocks a new world…

CMCD - Bitmovin

Research shows it’s time to solve the device fragmentation puzzle

Today’s increasingly tech-savvy consumers want to access their favorite streaming services across any device, no ifs, no buts, signaling device fragmentation can become a major issue for platforms. High-quality content was typically hailed as the top reason consumers would stick with a video streaming service. It’s why major players, such as Amazon Prime Video, Disney+,…

CMCD - Bitmovin
Product Updates

Introducing Bitmovin Playback

In the latest news from Bitmovin, we will launch the first category product suite at IBC focused on ensuring Playback for audiences across devices and simplifying deployment and optimization for developers.  Why Does This Matter? Guaranteeing Playback quality is challenging, especially when development teams have multiple priorities they have to account for before they launch…

CMCD - Bitmovin

How to Build the Best Streaming eLearning Experience

With the rise of eLearning, education has changed forever. In 2017, only about 77 percent of US companies used online learning, but nearly everyone made the switch in 2020. And post-pandemic, millions of learners continue to study either fully online or in a mixed format which is why It’s essential to guarantee them the best…

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