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Product Marketing Manager
Adam Massaro is the Senior Product Marketing Manager at Bitmovin, focusing on everything related to the Bitmovin Player and the Streams products. He’s been in the industry for over six years and drives Go To Market efforts across the Player, Streams, and many more of our solutions.
Q1 2026 brought meaningful upgrades across Bitmovin’s full product stack. From extended Observability into Dolby workflows and a fully operational Playback Score, to smarter ad placement powered by AI Scene Analysis. Here’s everything that shipped across Playback, VOD Encoding, Live Encoding, and AI, plus a preview of what’s coming in Q2.
AI-powered observability. Real-time ad signaling. Automated content clipping. Q4 2025 brought significant new capabilities across Bitmovin’s full product suite, from a single-score playback health indicator to a Search and Clipping Agent that finds and cuts moments across your entire library. Read the full quarterly roundup and find out what’s on the roadmap for Q1.
TL;DR Originally published August 5, 2024. Added new section on live streaming for social platforms. In today’s digital age, live video streaming has become an essential medium for communication, entertainment, and information dissemination. Whether it’s broadcasting live sports, conducting virtual conferences, or streaming a gaming session, the demand for seamless, high-quality live video has never…
Originally Published in September and updated in December, 2025 with video from the Devoncroft IBC industry event. Stefan Lederer, CEO of Bitmovin @ Devoncroft in IBC TL;DR This blog brings together product highlights and leadership insights from IBC 2025, capturing how Bitmovin is advancing streaming monetization, playback quality, and AI-powered workflows. It includes four product…
Streaming is now a core part of how people consume content, but delivering it at scale is not simple. Media companies must support a wide mix of devices, maintain quality across every screen, and control costs while audiences demand seamless experiences. Building everything in-house or stitching together too many vendors often creates new problems and…
Playback quality defines the success of every streaming service, shaping how viewers perceive the value of the content they consume. A single session can generate hundreds of signals that reflect performance, including start-up times, buffering events, and error codes. The challenge is that these signals are reported differently depending on the video player in use,…
Launching & managing a streaming service in today’s market can be a bit overwhelming, but it’s not for the reasons around the workflow that you’d normally think about. It’s actually about the number of devices you and your team have the capability of supporting. Audience reach is essential for any business and one major piece…
Super Bowl LIX became the most-streamed NFL event in history, drawing over 15.5 million peak concurrent viewers on FOX’s Tubi platform. To deliver seamless playback at that scale, FOX deployed Bitmovin’s Player – optimizing startup times, adaptive bitrate streaming, and cross-device consistency. Combined with real-time telemetry that captured over 25 billion playback beacons, the result set a new benchmark for live sports streaming.
There was a time when all you needed to build the best streaming experience was to create quality content and have a fast internet connection. However, with the explosion of over-the-top (OTT) platforms, the available options and viewers’ preferences have changed. This has caused an unprecedented segmentation of the OTT industry, as the needs…
As streaming services continue to look for new ways to generate revenue, platforms face the ongoing challenge of integrating ads without disrupting the viewer experience. The usual ad methods can fall short as they can cause buffering, interruptions, or leaving ads vulnerable to blockers. Viewers today expect a seamless experience, and if the ads aren’t well-timed or personalized, it can lead to frustration and abandonment of content…
The Bitmovin Blog. Keeping you informed.