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Product Marketing Manager
Adam Massaro is the Senior Product Marketing Manager at Bitmovin, focusing on everything related to the Bitmovin Player and the Streams products. He’s been in the industry for over six years and drives Go To Market efforts across the Player, Streams, and many more of our solutions.
TL;DR Live streaming protocols have long been shaped by the constraints of TCP. RTMP and SRT both work around those constraints in different ways, but neither was designed for the low-latency, resilient delivery that modern live streaming demands. MoQ (Media over QUIC Transport) takes a different approach: built natively on QUIC and WebTransport, packet loss,…
A goal in a World Cup knockout match is a near-instantaneous traffic event across tens of millions of concurrent sessions. In 2026, that happens across 104 matches, streamed across 212 territories, for a projected 6 billion total engagements; the largest live streaming test the industry has ever faced. Qatar 2022 proved streaming could handle global simultaneous demand. 2026 is the test of whether it can do it reliably, on every device, in every market, across 39 consecutive days without degradation. This post covers what that actually requires.
What is Adaptive Bitrate (ABR) Streaming? Adaptive Bitrate Streaming (ABR) is a technology used in modern video streaming applications that can dynamically adapt in real-time, in order to provide the best quality for each individual viewer. ABR streams take into account network conditions, screen size and device capabilities and can adjust on the fly…
Cloud encoder provisioning is live streaming’s most quietly worked-around problem. When a broadcast triggers, the cloud allocates a machine, deploys software, and only then is the encoder ready, an unpredictable delay that breaks news teams, sports platforms, and UGC services have long patched with lead-time buffers and over-provisioning. This post explains why that structural problem exists and how Bitmovin’s Live Encoder Standby Pools solve it with pre-configured, instantly available encoders held in a ready state before they are ever needed.
Ad servers confirm that an ad was sent. They cannot tell you whether it actually played. For streaming platforms where ad revenue is the model, that blind spot is a direct and silent revenue leak. This post examines why player-native, real-time ad analytics have become an operational necessity across FAST channels, live events, and on-demand content, how the failure modes differ by format, and how Bitmovin’s Ad Observability closes the gap with session-level data available at one-minute intervals across CSAI, SSAI, and SGAI delivery.
Over 90% of video teams are already exploring AI in their workflows. The question is how to integrate it in a way that actually moves the needle. This post covers how content-aware encoding, automated scene metadata, contextual advertising, workflow orchestration, and real-time observability work together to help streaming teams reduce costs, improve quality, and unlock measurable ROI across every stage of the VOD pipeline.
Building a video streaming platform used to take weeks and a team of specialists. With an AI coding agent and Bitmovin, it now takes a day. Bitmovin’s CEO proved it by building Bitflix, a fully working Netflix-style streaming service in 24 hours using Claude Code alongside Bitmovin’s VOD Encoder, Player, AI Scene Analysis, and Observability solution. In this post, we walk through how AI coding agents work with Bitmovin’s MCP server and CLI, the step-by-step prompt sequence to get your own streaming service up and running, and what you get at the end.
Q1 2026 brought meaningful upgrades across Bitmovin’s full product stack. From extended Observability into Dolby workflows and a fully operational Playback Score, to smarter ad placement powered by AI Scene Analysis. Here’s everything that shipped across Playback, VOD Encoding, Live Encoding, and AI, plus a preview of what’s coming in Q2.
AI-powered observability. Real-time ad signaling. Automated content clipping. Q4 2025 brought significant new capabilities across Bitmovin’s full product suite, from a single-score playback health indicator to a Search and Clipping Agent that finds and cuts moments across your entire library. Read the full quarterly roundup and find out what’s on the roadmap for Q1.
In today’s digital age, live video streaming has become an essential medium for communication, entertainment, and information dissemination. Whether it’s broadcasting live sports, conducting virtual conferences, or streaming a gaming session, the demand for seamless, high-quality live video has never…
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