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Product Marketing Manager
Adam has spent more than 10 years in the video industry, helping turn complex technology and industry trends into clear, engaging stories. At Bitmovin, as a Senior Product Marketing Manager, his work covers the full portfolio, including playback, observability, VOD and live encoding, and AI Scene Analysis. His focus is on making these technologies easier to understand and relevant to the challenges video teams face today.
New HEVC matches your current quality at 15.5% lower bitrate. AV1 needs 30.6% fewer bits than the current HEVC encoder at the same speed. −15.5%bitrate, new HEVC vs current, Per-Title −30.6%bitrate, AV1 vs current HEVC, Per-Title 25%less cloud compute time, new HEVC 0.38× vs 0.37×AV1 and current HEVC at the same speed Encoder Version 3…
TL;DR It’s the second half of a big live match, and a few hundred thousand people are watching on smart TVs, phones, and browsers. On one TV model, served by one CDN region, the picture starts to stall. Nothing else changes. The origin keeps responding, the CDN keeps serving segments, and every backend dashboard stays…
TL;DR Video workflows are becoming more automated, measurable, and real-time across the stack, but adoption is running ahead of what teams have actually operationalized. Four data points make the case: Each year, Bitmovin surveys video developers, product leaders, and executives from around the world to understand how the technologies, business models, and priorities shaping streaming…
TL;DR For much of FAST’s early growth, channel expansion was a major measure of progress. Channel counts are still climbing and existing libraries keep turning into new lineups, but launching a channel is no longer the differentiator it once was. The harder question is what happens once that channel is live and running 24/7. Reliability,…
TL;DR A passenger watching video while the vehicle is moving, a driver watching during a fifteen-minute charging stop, and two kids watching two different rear-seat streams are four completely different viewing contexts happening in the same trip. Treating that as one device with a single viewer experience misses what is actually changing. Each of those…
TL;DR —– A live audience of millions and over six weeks of World Cup football, back to back. Launched with RTBF, this deployment got the kind of real-world test most new ad architectures rarely see. It generated real-world data on viewer behavior, ad decisions, and how the architecture held up under live broadcast pressure. Every…
This post was originally published in August 2024 and has been updated for 2026. For streaming platforms, the need to offer more dynamic, interactive, and immersive viewing experiences to set themselves apart from the competition never lets up. Sports fans crave control over how they watch their favorite games and content, and look for better…
TL;DR Ad revenue can drop for two very different reasons, and one blended revenue number cannot tell them apart. Inventory can go unsold, a supply problem, more of it filled with slate than with a paying ad. Or ads that did sell can fail to finish playing, a completion problem, whether from a technical failure…
TL;DR Live streaming protocols have long been shaped by the constraints of TCP. RTMP and SRT both work around those constraints in different ways, but neither was designed for the low-latency, resilient delivery that modern live streaming demands. MoQ (Media over QUIC Transport) takes a different approach: built natively on QUIC and WebTransport, packet loss,…
A goal in a World Cup knockout match is a near-instantaneous traffic event across tens of millions of concurrent sessions. In 2026, that happens across 104 matches, streamed across 212 territories, for a projected 6 billion total engagements; the largest live streaming test the industry has ever faced. Qatar 2022 proved streaming could handle global simultaneous demand. 2026 is the test of whether it can do it reliably, on every device, in every market, across 39 consecutive days without degradation. This post covers what that actually requires.
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