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Product Marketing Manager
Adam Massaro is the Product Marketing Manager at Bitmovin, focusing on everything related to the Bitmovin Player and the Streams products. He’s been in the industry for over six years and drives Go To Market efforts across the Player, Streams, and many more of our solutions.
As streaming services continue to look for new ways to generate revenue, platforms face the ongoing challenge of integrating ads without disrupting the viewer experience. The usual ad methods can fall short as they can cause buffering, interruptions, or leaving ads vulnerable to blockers. Viewers today expect a seamless experience, and if the ads aren’t…
For streaming platforms, the need to offer more dynamic, interactive, and immersive viewing experiences to set themselves apart from the competition always continues. Sports fans always crave control over how they watch their favorite games and content and seek better options to meet their viewing habits. To give them a new experience and help them…
Building video into products and services is tough. Businesses need robust streaming infrastructure to store, encode, manage, deliver, and analyze video content. Plus, most dev teams have expertise in their company’s core competency rather than back-end video technology.
That’s where online video platforms (OVPs), video streaming application programming interfaces (APIs), and software development kits (SDKs) come into play.
In this guide we take a look at each solution in turn to help identify the right approach for you and your team.
Launching & managing a streaming service in today’s market can be a bit overwhelming, but it’s not for the reasons around the workflow that you’d normally think about. It’s actually about the number of devices you and your team have the capability of supporting. Audience reach is essential for any business and one major piece…
This post was originally published in Nov. 2023. It was updated on Feb 19, 2024, with information about current applications that are available on the Apple Vision Pro. Apple has always been great at creating hype around its new devices or features and getting millions of people to talk about and use them. This was…
Streaming video over the web or on connected TV devices are two main ways viewers watch their favorite content. To engage those audiences and provide them with the best experience, development teams typically choose to deploy an HTML5-based video player (see our latest blog on top HTML5 video players) that can be tailored to specific…
Developers know that a lot goes into video streaming. The content must be produced, encoded, transcoded, and distributed globally. For this reason, delivering seamless over-the-top (OTT) video experiences often requires piecing together a handful of technology components. In this Ultimate Guide to HTML5 Video Players, we cover what to look for when choosing a player, when to go with a free or open-source option vs. a premium paid solution, and the best HTML5 video players to build on.
Video streaming has grown rapidly over the past few years and is the prominent content people engage with online. This puts a lot of pressure on streaming companies as they now have to support a wide range of devices to maximize their viewer reach. Additionally, depending on the device type and the user’s network connectivity,…
When diving into the importance of video Analytics for streaming platforms, it all links back to understanding how the user experiences the content. For platforms today, content is king, but users hold a majority of the power because “how their streaming session goes” matters a lot, especially for subscriber retention. Now, depending on the events…
Over the past 3-4 years, each industry that streams video has changed significantly. Depending on the company’s size, cloud adoption for streaming workloads before 2020 was driven by leading-edge “builders” with the technical expertise and in-house resources to experiment. Now, we’re in an era of early mainstream adoption led by “buyers” looking for comprehensive, reliable,…
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