BROWSING POSTS BY

Adam Massaro

Product Marketing Manager

Adam has spent more than 10 years in the video industry, helping turn complex technology and industry trends into clear, engaging stories. At Bitmovin, as a Senior Product Marketing Manager, his work covers the full portfolio, including playback, observability, VOD and live encoding, and AI Scene Analysis. His focus is on making these technologies easier to understand and relevant to the challenges video teams face today.

Encoding  •  VidTech

How VOD Encoder V3 delivers the same picture with up to 35% fewer bits

Encoder Version 3 is the next major release of the technology behind Bitmovin’s VOD and Live Encoders. It brings new HEVC and AV1 codecs tuned for Per-Title Encoding, an MCP server that lets your AI agent read your encodings, Media over QUIC for sub-second live, and AV1 priced in line with HEVC. New HEVC matches your current quality at 15.5% lower bitrate. AV1 needs 30.6% fewer bits than the current HEVC encoder at the same speed.

Innovation  •  Company News

VDR – Four shifts shaping the video stack in 2026 and 2027

TL;DR Video workflows are becoming more automated, measurable, and real-time across the stack, but adoption is running ahead of what teams have actually operationalized. Four data points make the case: Each year, Bitmovin surveys video developers, product leaders, and executives from around the world to understand how the technologies, business models, and priorities shaping streaming…

Developers  •  VidTech

The growing challenge of running FAST channels at scale

TL;DR For much of FAST’s early growth, channel expansion was a major measure of progress. Channel counts are still climbing and existing libraries keep turning into new lineups, but launching a channel is no longer the differentiator it once was. The harder question is what happens once that channel is live and running 24/7. Reliability,…

Innovation  •  VidTech

The Next Streaming Platform Has Wheels and Every Seat Is Its Own Experience

TL;DR A passenger watching video while the vehicle is moving, a driver watching during a fifteen-minute charging stop, and two kids watching two different rear-seat streams are four completely different viewing contexts happening in the same trip. Treating that as one device with a single viewer experience misses what is actually changing. Each of those…

Innovation  •  Company News

Inside One of the First SGAI Deployments at FIFA World Cup Scale

TL;DR —– A live audience of millions and over six weeks of World Cup football, back to back. Launched with RTBF, this deployment got the kind of real-world test most new ad architectures rarely see. It generated real-world data on viewer behavior, ad decisions, and how the architecture held up under live broadcast pressure. Every…

Product Updates  •  Innovation

Unlocking the Power of Multiview Playback – The Future of Immersive Streaming

This post was originally published in August 2024 and has been updated for 2026. For streaming platforms, the need to offer more dynamic, interactive, and immersive viewing experiences to set themselves apart from the competition never lets up. Sports fans crave control over how they watch their favorite games and content, and look for better…

Developers

Hackathon spotlight: bringing Media over QUIC into Bitmovin’s Live Encoder

TL;DR Live streaming protocols have long been shaped by the constraints of TCP. RTMP and SRT both work around those constraints in different ways, but neither was designed for the low-latency, resilient delivery that modern live streaming demands. MoQ (Media over QUIC Transport) takes a different approach: built natively on QUIC and WebTransport, packet loss,…

VidTech

FIFA World Cup 2026 Streaming: 104 Matches, 39 Days, One Test It Can’t Fail

A goal in a World Cup knockout match is a near-instantaneous traffic event across tens of millions of concurrent sessions. In 2026, that happens across 104 matches, streamed across 212 territories, for a projected 6 billion total engagements; the largest live streaming test the industry has ever faced. Qatar 2022 proved streaming could handle global simultaneous demand. 2026 is the test of whether it can do it reliably, on every device, in every market, across 39 consecutive days without degradation. This post covers what that actually requires.

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