BROWSING POSTS BY

Adam Massaro

Product Marketing Manager

Adam has spent more than 10 years in the video industry, helping turn complex technology and industry trends into clear, engaging stories. At Bitmovin, as a Senior Product Marketing Manager, his work covers the full portfolio, including playback, observability, VOD and live encoding, and AI Scene Analysis. His focus is on making these technologies easier to understand and relevant to the challenges video teams face today.

Developers VidTech

Live Encoder Standby Pools: How to Eliminate Queue Time and Go Live Instantly

Cloud encoder provisioning is live streaming’s most quietly worked-around problem. When a broadcast triggers, the cloud allocates a machine, deploys software, and only then is the encoder ready, an unpredictable delay that breaks news teams, sports platforms, and UGC services have long patched with lead-time buffers and over-provisioning. This post explains why that structural problem exists and how Bitmovin’s Live Encoder Standby Pools solve it with pre-configured, instantly available encoders held in a ready state before they are ever needed.

Product Updates Developers

Ad Observability for Streaming Video: How Real-Time Player Data Protects Revenue for FAST Channels, Live Events, and On-Demand Content

Ad servers confirm that an ad was sent. They cannot tell you whether it actually played. For streaming platforms where ad revenue is the model, that blind spot is a direct and silent revenue leak. This post examines why player-native, real-time ad analytics have become an operational necessity across FAST channels, live events, and on-demand content, how the failure modes differ by format, and how Bitmovin’s Ad Observability closes the gap with session-level data available at one-minute intervals across CSAI, SSAI, and SGAI delivery.

Developers Product Updates

The Future of VOD Workflows in an AI-Driven Streaming Industry

Over 90% of video teams are already exploring AI in their workflows. The question is how to integrate it in a way that actually moves the needle. This post covers how content-aware encoding, automated scene metadata, contextual advertising, workflow orchestration, and real-time observability work together to help streaming teams reduce costs, improve quality, and unlock measurable ROI across every stage of the VOD pipeline.

Developers

How to build a streaming platform in a day with AI and Bitmovin

Building a video streaming platform used to take weeks and a team of specialists. With an AI coding agent and Bitmovin, it now takes a day. Bitmovin’s CEO proved it by building Bitflix, a fully working Netflix-style streaming service in 24 hours using Claude Code alongside Bitmovin’s VOD Encoder, Player, AI Scene Analysis, and Observability solution. In this post, we walk through how AI coding agents work with Bitmovin’s MCP server and CLI, the step-by-step prompt sequence to get your own streaming service up and running, and what you get at the end.

Developers Product Updates

ICYMI: Q4 2025 Product Updates Across Playback, Encoding, and AI Scene Analysis

AI-powered observability. Real-time ad signaling. Automated content clipping. Q4 2025 brought significant new capabilities across Bitmovin’s full product suite, from a single-score playback health indicator to a Search and Clipping Agent that finds and cuts moments across your entire library. Read the full quarterly roundup and find out what’s on the roadmap for Q1.

VidTech

The Importance of Observability in Live Video Streaming: Why Monitoring & Alerts Matter

In today’s digital age, live video streaming has become an essential medium for communication, entertainment, and information dissemination. Whether it’s broadcasting live sports, conducting virtual conferences, or streaming a gaming session, the demand for seamless, high-quality live video has never…

Innovation

From AI to monetization: Bitmovin product highlights and industry insights from IBC 2025

IBC 2025 was a defining moment for Bitmovin, with AI, monetization, and playback quality taking center stage across product demos and leadership conversations. This post captures the highlights: four product showcases covering Server-Guided Ad Insertion, a new Playback Score metric, AI Scene Analysis for contextual advertising, and AI-powered Anomaly Detection, plus insights from Bitmovin’s leadership on AVOD scaling, the Akamai AMP 2 partnership, and the latest findings from the 9th Video Developer Report.

Developers Innovation Product Updates

SGAI Explained: The Future of Ad Delivery in Streaming

As streaming services continue to look for new ways to generate revenue, platforms face the ongoing challenge of integrating ads without disrupting the viewer experience. The usual ad methods can fall short as they can cause buffering, interruptions, or leaving ads vulnerable to blockers. Viewers today expect a seamless experience, and if the ads aren’t well-timed or personalized, it can lead to frustration and abandonment of content…

Developers Innovation

Zype and Bitmovin: enabling streaming services to grow and scale workflows with ease

Streaming is now a core part of how people consume content, but delivering it at scale is not simple. Media companies must support a wide mix of devices, maintain quality across every screen, and control costs while audiences demand seamless experiences. Building everything in-house or stitching together too many vendors often creates new problems and…

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