TL;DR Ad revenue can drop for two very different reasons, and one blended revenue number cannot tell them apart. Inventory can go unsold, a supply problem, more of it filled with slate than with a paying ad. Or ads that did sell can fail to finish playing, a completion problem, whether from a technical failure…
TL;DR Someone on a call asks why buffering spiked on mobile in Germany yesterday afternoon. The old answer is to open a dashboard, find the right filters, and get back to the call ten minutes later with a screenshot. That gap between the question and the answer is where most teams lose time, and it…
Bitmovin’s Observability solution already gives teams deep visibility into playback quality and audience behavior. But when an operations team wants to assemble its own view of that data via our API, the current answer is to build it in a tool like Grafana. That works, and it is powerful, but spinning up and maintaining…
Building a video streaming platform used to take weeks and a team of specialists. With an AI coding agent and Bitmovin, it now takes a day. Bitmovin’s CEO proved it by building Bitflix, a fully working Netflix-style streaming service in 24 hours using Claude Code alongside Bitmovin’s VOD Encoder, Player, AI Scene Analysis, and Observability solution. In this post, we walk through how AI coding agents work with Bitmovin’s MCP server and CLI, the step-by-step prompt sequence to get your own streaming service up and running, and what you get at the end.
As streaming platforms scale globally, development teams increasingly need to understand how playback activity is distributed and evolving in real time. However, impression data, one of the most direct indicators of player usage, is typically surfaced only after aggregation and processing through reporting pipelines. This makes it useful for analysis, but limits its value…
AI-powered observability. Real-time ad signaling. Automated content clipping. Q4 2025 brought significant new capabilities across Bitmovin’s full product suite, from a single-score playback health indicator to a Search and Clipping Agent that finds and cuts moments across your entire library. Read the full quarterly roundup and find out what’s on the roadmap for Q1.
Playback quality defines the success of every streaming service, shaping how viewers perceive the value of the content they consume. A single session can generate hundreds of signals that reflect performance, including start-up times, buffering events, and error codes. The challenge is that these signals are reported differently depending on the video player in use,…
The Bitmovin Blog. Keeping you informed.