Every time a viewer presses pause, they create an ad slot that didn’t exist a moment before. Pause ads fill that slot with a sponsored message, shown only while playback is stopped and dismissed when the viewer resumes, so no content is interrupted and the ad has the screen to itself whenever the viewer looks…
TL;DR We recently published A Vision For Video Streaming Into AI Assistants, where we set out why we believe AI assistants will become the first place people go to find something to watch, and what it would take to get video playing inside the conversation rather than sending viewers elsewhere. A few days later, at…
Two events happened in Amsterdam last week and the two were more closely related than many people realize. The two events were: The first event was attended by publishers representing some of the most valuable media content in the world, and secondly the people who are building the next generation of protocols enabling AI assistants…
TL;DR Video workflows are becoming more automated, measurable, and real-time across the stack, but adoption is running ahead of what teams have actually operationalized. Four data points make the case: Each year, Bitmovin surveys video developers, product leaders, and executives from around the world to understand how the technologies, business models, and priorities shaping streaming…
TL;DR A passenger watching video while the vehicle is moving, a driver watching during a fifteen-minute charging stop, and two kids watching two different rear-seat streams are four completely different viewing contexts happening in the same trip. Treating that as one device with a single viewer experience misses what is actually changing. Each of those…
TL;DR —– A live audience of millions and over six weeks of World Cup football, back to back. Launched with RTBF, this deployment got the kind of real-world test most new ad architectures rarely see. It generated real-world data on viewer behavior, ad decisions, and how the architecture held up under live broadcast pressure. Every…
This post was originally published in August 2024 and has been updated for 2026. For streaming platforms, the need to offer more dynamic, interactive, and immersive viewing experiences to set themselves apart from the competition never lets up. Sports fans crave control over how they watch their favorite games and content, and look for better…
Advertising in video has not changed much in decades. You watch content, it stops, an ad plays, and then your content resumes. For viewers, that interruption breaks immersion and trains people to tune out the moment a cut happens. The assumption baked into this model is that interruption is just the price of doing business on both sides. I think generative AI gives us a real opportunity to question that.
You’re watching a key moment in a show. The tension is building, the scene is about to peak, and just as it does, the video cuts to an ad. It’s a familiar experience, and one that immediately breaks immersion, not because the ad exists, but because of where it appears. As ad-supported streaming continues to…
Live streaming has always faced an uncomfortable trade-off: massive scale or sub-second latency, rarely both, and never cheaply. Media over QUIC (MoQ) is the emerging IETF standard designed to finally break that compromise. Built on QUIC and HTTP/3, it replaces the traditional segment-pull approach of HLS and DASH with a publish/subscribe fan-out architecture that delivers sub-second latency at broadcast scale. This post explains what MoQ is, how Bitmovin is integrating it into Player Web X, what Cloudflare is building with their open-source global relay network, and what this partnership means for the future of live streaming.
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