Advertising in video has not changed much in decades. You watch content, it stops, an ad plays, and then your content resumes. For viewers, that interruption breaks immersion and trains people to tune out the moment a cut happens. The assumption baked into this model is that interruption is just the price of doing business on both sides. I think generative AI gives us a real opportunity to question that.
You’re watching a key moment in a show. The tension is building, the scene is about to peak, and just as it does, the video cuts to an ad. It’s a familiar experience, and one that immediately breaks immersion, not because the ad exists, but because of where it appears. As ad-supported streaming continues to…
Live streaming has always faced an uncomfortable trade-off: massive scale or sub-second latency, rarely both, and never cheaply. Media over QUIC (MoQ) is the emerging IETF standard designed to finally break that compromise. Built on QUIC and HTTP/3, it replaces the traditional segment-pull approach of HLS and DASH with a publish/subscribe fan-out architecture that delivers sub-second latency at broadcast scale. This post explains what MoQ is, how Bitmovin is integrating it into Player Web X, what Cloudflare is building with their open-source global relay network, and what this partnership means for the future of live streaming.
As streaming platforms scale globally, development teams increasingly need to understand how playback activity is distributed and evolving in real time. However, impression data, one of the most direct indicators of player usage, is typically surfaced only after aggregation and processing through reporting pipelines. This makes it useful for analysis, but limits its value…
At Bitmovin, hackathons are an opportunity to explore ideas that improve developer experience and reduce friction when working with video technology. In this hackathon, we focused on a challenge many developers encounter when using the Bitmovin Player Playground: creating player configurations quickly while still maintaining full control and flexibility. The Bitmovin Player is designed…
At Bitmovin, we believe that the best products often start as “bold ideas” born out of curiosity, especially when exploring how new technologies like generative AI could shape video workflows. That is why we host quarterly two-day hackathons, events designed to give our engineers the freedom to step away from their daily roadmaps and…
As AI systems move beyond simple question answering and toward agent driven workflows, access to reliable, structured data has become a central challenge. Large language models are effective at reasoning over natural language, but they still depend on well defined interfaces to interact with real systems such as analytics platforms, operational tools, and content services. Without a consistent way to expose those systems, teams are often forced to build custom integrations or rely on fragile prompt based approaches that are difficult to maintain at scale.
Repurposing landscape content into vertical formats such as 9:16 is now a common requirement for short‑form and mobile experiences. As more viewing shifts to phones held in portrait, teams want their existing video catalog to look good in a vertical frame without introducing a separate workflow just for it. A simple center crop often…
In today’s digital landscape, AI-generated content and deep fakes are becoming increasingly sophisticated, making it harder for viewers and platforms to trust what they see on screen and increasing the need for clear, verifiable authenticity signals. To address this challenge, the Coalition for Content Provenance and Authenticity (C2PA) standard provides a way to track…
Demuxed London 2025 brought together the people who actually build video, not just talk about it. For two days in October, playback engineers, encoding specialists, player developers and streaming platform teams filled a room to trade scars, share ideas and compare notes on what really works in production. The event grew out of the…
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