Demuxed London 2025 brought together the people who actually build video, not just talk about it. For two days in October, playback engineers, encoding specialists, player developers and streaming platform teams filled a room to trade scars, share ideas and compare notes on what really works in production. The event grew out of the…
For two decades, streaming services building live workflows have had to pick two out of these 3 options: sub-second latency, broadcast scale, or simple infrastructure. Most services optimized for two goals and accepted the cost of the third with this trade-off shaping protocol choices, CDN strategy, and even product design. The…
IBC 2025 was a defining moment for Bitmovin, with AI, monetization, and playback quality taking center stage across product demos and leadership conversations. This post captures the highlights: four product showcases covering Server-Guided Ad Insertion, a new Playback Score metric, AI Scene Analysis for contextual advertising, and AI-powered Anomaly Detection, plus insights from Bitmovin’s leadership on AVOD scaling, the Akamai AMP 2 partnership, and the latest findings from the 9th Video Developer Report.
Streaming is now a core part of how people consume content, but delivering it at scale is not simple. Media companies must support a wide mix of devices, maintain quality across every screen, and control costs while audiences demand seamless experiences. Building everything in-house or stitching together too many vendors often creates new problems and…
In February, Bitmovin launched the AI & Beyond Internship Incubator program designed to promote young talent in AI. The program is open to students from HTLs and technical universities to gain practical experience with AI-powered software solutions. For the past few weeks, the six students joining the inaugural AI & Beyond Internship Incubator on July…
Bitmovin regularly hosts two-day hackathons, held quarterly, to give engineers the chance to step away from their daily work and focus on creative ideas they would like to see become reality. In our latest hackathon, which was supported by Google, teams explored new technologies, collaborated across departments, and built working prototypes in just 48 hours….
Bitmovin’s AI Scene Analysis is the latest addition to a suite of offerings that help streaming services maximize the value of their existing and upcoming content. AI has been influencing streaming for years, from powering recommendations to optimizing encoding, but its role is now expanding deeper into the video workflow. One of the most…
Video has become the dominant medium for entertainment and information so effective advertising strategies have never been more important. This is exacerbated by Google’s plan to phase out third-party cookies for Chrome which is now expected to happen in early 2025. For over 20 years cookies have been the backbone for targeted advertising campaigns…
Streaming has the power to connect diverse audiences, but making video content accessible for all remains a challenge. Accessibility must be a priority, especially for deaf and hard-of-hearing viewers who face unique barriers. While helpful for some, traditional subtitles (both audio and visual) lack the richness and expressiveness of sign language, limiting access to…
As streaming services continue to look for new ways to generate revenue, platforms face the ongoing challenge of integrating ads without disrupting the viewer experience. The usual ad methods can fall short as they can cause buffering, interruptions, or leaving ads vulnerable to blockers. Viewers today expect a seamless experience, and if the ads aren’t well-timed or personalized, it can lead to frustration and abandonment of content…
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