At Bitmovin, we believe that the best products often start as “bold ideas” born out of curiosity, especially when exploring how new technologies like generative AI could shape video workflows. That is why we host quarterly two-day hackathons, events designed to give our engineers the freedom to step away from their daily roadmaps and…
As AI systems move beyond simple question answering and toward agent driven workflows, access to reliable, structured data has become a central challenge. Large language models are effective at reasoning over natural language, but they still depend on well defined interfaces to interact with real systems such as analytics platforms, operational tools, and content services. Without a consistent way to expose those systems, teams are often forced to build custom integrations or rely on fragile prompt based approaches that are difficult to maintain at scale.
Repurposing landscape content into vertical formats such as 9:16 is now a common requirement for short‑form and mobile experiences. As more viewing shifts to phones held in portrait, teams want their existing video catalog to look good in a vertical frame without introducing a separate workflow just for it. A simple center crop often…
In today’s digital landscape, AI-generated content and deep fakes are becoming increasingly sophisticated, making it harder for viewers and platforms to trust what they see on screen and increasing the need for clear, verifiable authenticity signals. To address this challenge, the Coalition for Content Provenance and Authenticity (C2PA) standard provides a way to track…
Demuxed London 2025 brought together the people who actually build video, not just talk about it. For two days in October, playback engineers, encoding specialists, player developers and streaming platform teams filled a room to trade scars, share ideas and compare notes on what really works in production. The event grew out of the…
For two decades, streaming services building live workflows have had to pick two out of these 3 options: sub-second latency, broadcast scale, or simple infrastructure. Most services optimized for two goals and accepted the cost of the third with this trade-off shaping protocol choices, CDN strategy, and even product design. The…
IBC 2025 was a defining moment for Bitmovin, with AI, monetization, and playback quality taking center stage across product demos and leadership conversations. This post captures the highlights: four product showcases covering Server-Guided Ad Insertion, a new Playback Score metric, AI Scene Analysis for contextual advertising, and AI-powered Anomaly Detection, plus insights from Bitmovin’s leadership on AVOD scaling, the Akamai AMP 2 partnership, and the latest findings from the 9th Video Developer Report.
As streaming services continue to look for new ways to generate revenue, platforms face the ongoing challenge of integrating ads without disrupting the viewer experience. The usual ad methods can fall short as they can cause buffering, interruptions, or leaving ads vulnerable to blockers. Viewers today expect a seamless experience, and if the ads aren’t well-timed or personalized, it can lead to frustration and abandonment of content…
Streaming is now a core part of how people consume content, but delivering it at scale is not simple. Media companies must support a wide mix of devices, maintain quality across every screen, and control costs while audiences demand seamless experiences. Building everything in-house or stitching together too many vendors often creates new problems and…
In February, Bitmovin launched the AI & Beyond Internship Incubator program designed to promote young talent in AI. The program is open to students from HTLs and technical universities to gain practical experience with AI-powered software solutions. For the past few weeks, the six students joining the inaugural AI & Beyond Internship Incubator on July…
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