BROWSING POSTS BY

Mukul Kumar

Video Player Engineer

Developers  •  Innovation

When Ads Are Shaped by the Scene: Exploring Generative AI

At Bitmovin, we believe that the best products often start as “bold ideas” born out of curiosity, especially when exploring how new technologies like generative AI could shape video workflows. That is why we host quarterly two-day hackathons, events designed to give our engineers the freedom to step away from their daily roadmaps and…

Developers

Under the Hood of Server-Side Ad Insertion (SSAI) – The Challenges of Implementing Ad Monetization Technologies

As the demand for video streaming escalates, so does the cost associated with maintaining and delivering high-quality content to viewers. Broadcasters, OTT Platforms, and any industry streaming video over the Internet are actively seeking robust monetization strategies to sustain and expand their businesses. While Subscription Video On Demand (SVOD) and Transactional Video On Demand…

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