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Director of Product Management | Playback
James has built his career around video, helping media companies and video publishers to create great content and reach every viewer. His focus is on Bitmovin's Playback products, ensuring they help developers to reach every device with outstanding quality playback. James also has in-depth knowledge of media management and video editing software.
Playback quality defines the success of every streaming service, shaping how viewers perceive the value of the content they consume. A single session can generate hundreds of signals that reflect performance, including start-up times, buffering events, and error codes. The challenge is that these signals are reported differently depending on the video player in use,…
Set-top boxes (STBs) remain central to streaming strategies for broadcasters, telecom operators, and OTT providers globally, providing for viewers who value a consistent TV experience with a familiar remote control interaction. These devices span multiple operating systems, including Android, RDK, and Linux, each with unique technical characteristics and user-experience considerations. Among these, Android-powered set-top boxes…
Launching & managing a streaming service in today’s market can be a bit overwhelming, but it’s not for the reasons around the workflow that you’d normally think about. It’s actually about the number of devices you and your team have the capability of supporting. Audience reach is essential for any business and one major piece…
The moment a stream starts buffering during a championship match or lags during the finale of a fan-favorite series, frustration spikes. These playback issues don’t just annoy viewers. They exacerbate their dissatisfaction with the experience and push them closer to churning, especially when they happen during highly anticipated live or on-demand moments. These critical viewing…
Analytics is one of the most essential systems for any video streaming platform. It gives engineering, product, and business teams the data they need to make smarter decisions, whether that’s improving playback, resolving viewer issues, optimizing ad delivery, or preparing for a high-profile launch. Without a strong analytics foundation, teams often end up reacting to…
What is RDK? RDK stands for Reference Design Kit. It’s an open source software bundle for video, broadband and IoT devices. It’s commonly used in consumer devices which include video streaming apps, for example, set top boxes and is a popular development platform for service providers in the cable, satellite and OTT industries. What is…
The Bitmovin video developer report has been a survey we’ve released every year for the past 5 years and with each one, we’ve seen device fragmentation become a hot topic as the number of video devices that developers tell us they are building for increases. 2021 was no different as you can see from the image below,…
Bitmovin’s video player is available for nearly all devices, platforms, and implementations. As the number of use cases and devices grows on a global scale, it’s imperative for a video player to be supported on as many devices as possible and enable development teams to launch services quickly. Bitmovin’s Player empowers developers by providing reference APIs…
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