BROWSING POSTS BY

Adam Massaro

Product Marketing Manager

Adam has spent more than 10 years in the video industry, helping turn complex technology and industry trends into clear, engaging stories. At Bitmovin, as a Senior Product Marketing Manager, his work covers the full portfolio, including playback, observability, VOD and live encoding, and AI Scene Analysis. His focus is on making these technologies easier to understand and relevant to the challenges video teams face today.

Developers Product Updates

Strengthening playback observability with Bitmovin’s Observability collectors

Playback quality defines the success of every streaming service, shaping how viewers perceive the value of the content they consume. A single session can generate hundreds of signals that reflect performance, including start-up times, buffering events, and error codes. The challenge is that these signals are reported differently depending on the video player in use,…

Company News

Delivering Playback at Super Bowl Scale: FOX’s Streaming Success

Super Bowl LIX became the most-streamed NFL event in history, drawing over 15.5 million peak concurrent viewers on FOX’s Tubi platform. To deliver seamless playback at that scale, FOX deployed Bitmovin’s Player – optimizing startup times, adaptive bitrate streaming, and cross-device consistency. Combined with real-time telemetry that captured over 25 billion playback beacons, the result set a new benchmark for live sports streaming.

streaming api sdks and ovps
Developers

Video Platforms, Video Streaming APIs, and SDKs Explained

Building video into products and services is tough. Businesses need robust streaming infrastructure to store, encode, manage, deliver, and analyze video content. Plus, most dev teams have expertise in their company’s core competency rather than back-end video technology. 

That’s where online video platforms (OVPs), video streaming application programming interfaces (APIs), and software development kits (SDKs) come into play.

In this guide we take a look at each solution in turn to help identify the right approach for you and your team.

Product Updates

Streaming Video on the Apple Vision Pro: Supporting visionOS with the Bitmovin Player

With its 23-million-pixel display, spatial audio, and visionOS-powered interface controlled by eyes, hands, and voice, Apple Vision Pro sets a new bar for immersive viewing experiences. This post explores what Apple Vision Pro and visionOS bring to video streaming, which industries and use cases stand to benefit most, and how Bitmovin’s Player already supports visionOS, making it the first video player on the market to do so officially.

Developers

HTML5 Video Tags: The Ultimate Guide [2024]

Streaming video over the web or on connected TV devices are two main ways viewers watch their favorite content. To engage those audiences and provide them with the best experience, development teams typically choose to deploy an HTML5-based video player (see our latest blog on top HTML5 video players) that can be tailored to…

html5 video players - ultimate guide
VidTech

The Ultimate Guide to HTML5 Video Players [2024]

Developers know that a lot goes into video streaming. The content must be produced, encoded, transcoded, and distributed globally. For this reason, delivering seamless over-the-top (OTT) video experiences often requires piecing together a handful of technology components. In this Ultimate Guide to HTML5 Video Players, we cover what to look for when choosing a player, when to go with a free or open-source option vs. a premium paid solution, and the best HTML5 video players to build on.

Innovation

Adaptive Bitrate Streaming Evolved: WISH ABR and Bitmovin’s Player Integration

Video streaming has grown rapidly over the past few years and is the prominent content people engage with online. This puts a lot of pressure on streaming companies as they now have to support a wide range of devices to maximize their viewer reach. Additionally, depending on the device type and the user’s network connectivity,…

Product Updates

Enhancing Video Streaming Quality with Real-Time Stream Monitoring: Bitmovin’s New Analytics Dashboard

When diving into the importance of video Analytics for streaming platforms, it all links back to understanding how the user experiences the content. For platforms today, content is king, but users hold a majority of the power because “how their streaming session goes” matters a lot, especially for subscriber retention. Now, depending on the events…

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