Delivering Playback at Super Bowl Scale: FOX’s Streaming Success
Super Bowl LIX became the most-streamed NFL event in history, drawing over 15.5 million peak concurrent viewers on FOX’s Tubi platform. To deliver seamless playback at that scale, FOX deployed Bitmovin’s Player – optimizing startup times, adaptive bitrate streaming, and cross-device consistency. Combined with real-time telemetry that captured over 25 billion playback beacons, the result set a new benchmark for live sports streaming.