BROWSING POSTS BY

Andy Francis

Technical Content Lead

Andy Francis is an A/V nerd at heart who has spent the last 15+ years sending audio and video over the internet. He has extensive experience working with everything from video conferencing to live event streaming to large-scale OTT platforms and is passionate about spreading knowledge and access to streaming technologies.

VidTech

The Essential Guide to SCTE-35 

SCTE-35 is the backbone of ad insertion and program control in modern video streaming, but few people outside of broadcast engineering truly understand how it works. This essential guide covers everything: what SCTE-35 is, where it came from, the key marker types, how cues are carried in MPEG-TS, HLS, and MPEG-DASH streams, and how platforms use it to trigger dynamic ad insertion, program boundaries, and regional blackouts. It also walks through Bitmovin’s own SCTE-35 support for both live and VOD encoding workflows.

adaptive bitrate streaming
VidTech

Adaptive Bitrate Streaming (ABR): What is it & How Does it Work? [2026 Update]

What is Adaptive Bitrate (ABR) Streaming? Adaptive Bitrate Streaming (ABR) is a technology used in modern video streaming applications that can dynamically adapt in real-time, in order to provide the best quality for each individual viewer. ABR streams take into account network conditions, screen size and device capabilities and can adjust on the fly…

VidTech

7 ways Bitmovin’s Observability helps you get the most out of your encoding, player and ads

Bitmovin’s Observability provides valuable insights that can take the performance and efficiency of your video streaming workflow to new levels. By leveraging Observability, you can optimize encoding profiles, improve player performance, gain deeper understanding of audience behavior, and ultimately, deliver a superior viewing experience while managing costs effectively. This blog post will explore seven…

VidTech

Multiview HEVC (MV-HEVC): Powering spatial video experiences and more

The world of video technology is constantly evolving, and one of the more interesting developments in recent years is the story of MV-HEVC (Multiview High Efficiency Video Coding). Even though it was added to the HEVC specification in 2014, MV-HEVC didn’t see much commercial use for almost a decade.  That changed when Apple launched the…

VidTech

3-Pass encoding enhances video quality, making every bit count

Introduction Bitmovin’s VOD Encoder is known for its quality, speed, and cloud-native ability to scale quickly and resiliently. Advanced features like split-and-stitch encoding with Smart Chunking,  Per-Title and 3-Pass encoding set it apart from other encoders on the market, in terms of both visual quality and bitrate efficiency. For our customers, it means lower costs…

Company News

ATHENA’s first 5 years of research and innovation

Since forming in October 2019, the Christian Doppler Laboratory ATHENA at Universität Klagenfurt, run by Bitmovin co-founder Dr. Christian Timmerer, has been advancing research and innovation for adaptive bitrate (ABR) streaming technologies. Over the past five years, the lab has addressed critical challenges in video streaming from encoding and delivery to playback and end-to-end quality…

VidTech

WWDC 2024 HLS Updates for Video Developers

Apple’s Worldwide Developer Conference is an annual event used to showcase new software and technologies in the Apple ecosystem. It was created with developers in mind, but sometimes new hardware and devices are announced and its keynote presentations have become must-see events for a much wider audience. There is also usually news about changes and…

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