Repurposing landscape content into vertical formats such as 9:16 is now a common requirement for short‑form and mobile experiences. As more viewing shifts to phones held in portrait, teams want their existing video catalog to look good in a vertical frame without introducing a separate workflow just for it. A simple center crop often…
In today’s digital landscape, AI-generated content and deep fakes are becoming increasingly sophisticated, making it harder for viewers and platforms to trust what they see on screen and increasing the need for clear, verifiable authenticity signals. To address this challenge, the Coalition for Content Provenance and Authenticity (C2PA) standard provides a way to track…
During a recent internal Bitmovin hackathon focused on experimenting with AI tools, I decided to work on a project I had been wanting to explore, even though it was outside of our usual video focus. I gave myself a simple solo project that I thought would be a great way to test modern AI…
Demuxed London 2025 brought together the people who actually build video, not just talk about it. For two days in October, playback engineers, encoding specialists, player developers and streaming platform teams filled a room to trade scars, share ideas and compare notes on what really works in production. The event grew out of the…
For two decades, streaming services building live workflows have had to pick two out of these 3 options: sub-second latency, broadcast scale, or simple infrastructure. Most services optimized for two goals and accepted the cost of the third with this trade-off shaping protocol choices, CDN strategy, and even product design. The…
Choosing a VOD encoding provider is a strategic decision that touches every part of your workflow. It influences how quickly you publish new titles, the visual quality viewers actually see on their devices, how much you spend on storage and delivery each month, and how easily you keep pace with new codecs, formats, and compliance requirements. The biggest differences between providers come from architecture and cloud dependence, the depth of compression features like Per-Title, Per-Shot, and Multi-Pass, the cadence of releases, and pricing models that may be tied to storage or CDN.
Streaming is now a core part of how people consume content, but delivering it at scale is not simple. Media companies must support a wide mix of devices, maintain quality across every screen, and control costs while audiences demand seamless experiences. Building everything in-house or stitching together too many vendors often creates new problems and…
In February, Bitmovin launched the AI & Beyond Internship Incubator program designed to promote young talent in AI. The program is open to students from HTLs and technical universities to gain practical experience with AI-powered software solutions. For the past few weeks, the six students joining the inaugural AI & Beyond Internship Incubator on July…
Playback quality defines the success of every streaming service, shaping how viewers perceive the value of the content they consume. A single session can generate hundreds of signals that reflect performance, including start-up times, buffering events, and error codes. The challenge is that these signals are reported differently depending on the video player in use,…
Set-top boxes (STBs) remain central to streaming strategies for broadcasters, telecom operators, and OTT providers globally, providing for viewers who value a consistent TV experience with a familiar remote control interaction. These devices span multiple operating systems, including Android, RDK, and Linux, each with unique technical characteristics and user-experience considerations. Among these, Android-powered set-top boxes…
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