Since the launch of Dolby Vision, HDR video has quickly grown from a novel innovation, mostly known in videophile and engineering circles, to a ubiquitous and expected feature for the general television-owning public. Content producers and streaming platforms should be producing and delivering HDR video whenever possible in order to best recreate the artist’s vision…
HDR support is critical to video workflows at nearly every stage, starting from encoding to playback. When an organization makes the inevitable switch from SDR vs HDR, it becomes clear that the video quality of experience (QoE) improves significantly. As HDR support is gradually becoming ubiquitous in the general streaming space, it’s clear that OTT…
Is Your Video Stuck in the Past with SDR? Would you do your taxes on a computer from the 1950s? I’d guess for most of us the answer is no because usually, limiting yourself to using 70-year-old technology is not very likely to provide the best user experience or most accurate results. But when it…
With the increase in demand for premium content, you’re being pushed to deliver content faster, with increasingly crisp picture quality. To keep up, video industry leaders have to explore ways to take advantage of the luminance, contrast, and color gamut that HDR offers. You’re probably familiar with HDR (high dynamic range) technology. Its brightness, color…
Quality of experience for video viewing is critical for today’s brands trying to make the most of their content. That’s why, as the 4K TV market is expected to reach $380.9 billion by 2025, many broadcasters are looking to stream their video in 4K, HDR, and Dolby Vision. The problem is that many brands find…
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