We’re currently living in the golden age of information, data, and analytics, but I don’t necessarily need to tell you that. The caveat of living in a golden age of anything is that there often is an over-abundance of a certain resource – in the case of our audience and customers, that’s video data. And…
Streaming is evolving and improving, but video errors are constant There is one constant that has emerged from the chaos that was 2020, that despite how many new streaming services emerged and how many consumers purchased new devices to view the plethora of new content, every single one of these new (and existing services) experienced…
Actionable insights for reactive users Across all walks of life and varieties of business, teams, or individuals, humans can be categorized into two types of people – proactive or reactive. I found that these categories are just as applicable for Analytics vendors through discussions with my product peers for Analytics-oriented tools. Much like their general…
Effects of Interactive Video on Quality of Experience (QOE) While interactive videos have existed in one form or another for almost two decades, they have changed considerably over the years. According to the 2021 video marketing report by Wyzowl, 24% of video marketers plan to include interactive video in their 2021 video marketing strategy. (+3%…
Smart TVs are the new normal (along with the pandemic, of course). This gigantic market is now worth more than $109 billion worldwide. Stats like that should be unsurprising, as more than 90 percent (respectively) of US households own a television. And this year, with many governments around the world mandating stay-at-home orders, TV companies…
Where nostalgia and fondness for the future collide – The world of 3D video content 3D video content – a topic that can easily be perceived through the polarized lenses of mockery & failure or innovation & success. Depending on your generation, 3D video content might yield a completely different perception; for some, they’ll remember…
Video on the web has changed dramatically in the past ten years. We’ve shifted from progressive downloads that grab a full video, using plug-ins and strictly proprietary file formats to play, to streaming small chunks of data that support a wide range of network capabilities and formats. The increasing granularity of video transactions means increased…
As anyone involved in the video workflow development process might tell you, getting high-quality content to prospective consumers is not an easy build and requires many input factors. Some of the oft-overlooked and possibly more complex factors are the content protection measures that ensure the video isn’t being pirated. According to our 2020 Video Developer…
How to Trust Your Player: Building an OTT Service for Today’s World Article 5 – From one end to the other: Protecting content from origination to playback, once and for all Joshua Shulman, Digital Marketing Specialist, Bitmovin Alan Ogilvie, Lead Product Manager, Friend MTS Ali Hodjat, Product Marketing Director, Intertrust Technologies Any player in the…
In a world where there are nearly 100x more streaming services than consumer TV brands, it’s more important than ever that streaming services maintain their edge over the competition. The production of Hollywood-grade content is meaningless if your play-out infrastructure can’t sustain traffic spikes, multiple device types, or bandwidth inconsistencies. Thus, it’s imperative to properly…
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