Under the Hood of Server-Side Ad Insertion (SSAI) – The Challenges of Implementing Ad Monetization Technologies
As the demand for video streaming escalates, so does the cost associated with maintaining and delivering high-quality content to viewers. Broadcasters, OTT Platforms, and any industry streaming video over the Internet are actively seeking robust monetization strategies to sustain and expand their businesses. While Subscription Video On Demand (SVOD) and Transactional Video On Demand (TVOD)…