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Adam Massaro

Product Marketing Manager

Adam Massaro is the Product Marketing Manager at Bitmovin, focusing on everything related to the Bitmovin Player and the Streams products. He’s been in the industry for over six years and drives Go To Market efforts across the Player, Streams, and many more of our solutions.

Apple vision pro - Bitmovin
Developers

HTML5 Video Tags: The Ultimate Guide [2024]

Streaming video over the web or on connected TV devices are two main ways viewers watch their favorite content. To engage those audiences and provide them with the best experience, development teams typically choose to deploy an HTML5-based video player (see our latest blog on top HTML5 video players) that can be tailored to specific…

html5 video players - ultimate guide
VidTech

The Ultimate Guide to HTML5 Video Players [2024]

Developers know that a lot goes into video streaming. The content must be produced, encoded, transcoded, and distributed globally. For this reason, delivering seamless over-the-top (OTT) video experiences often requires piecing together a handful of technology components. In this Ultimate Guide to HTML5 Video Players, we cover what to look for when choosing a player, when to go with a free or open-source option vs. a premium paid solution, and the best HTML5 video players to build on.

Apple vision pro - Bitmovin
Innovation

Adaptive Bitrate Streaming Evolved: WISH ABR and Bitmovin’s Player Integration

Video streaming has grown rapidly over the past few years and is the prominent content people engage with online. This puts a lot of pressure on streaming companies as they now have to support a wide range of devices to maximize their viewer reach. Additionally, depending on the device type and the user’s network connectivity,…

Apple vision pro - Bitmovin
Product Updates

Enhancing Video Streaming Quality with Real-Time Stream Monitoring: Bitmovin’s New Analytics Dashboard

When diving into the importance of video Analytics for streaming platforms, it all links back to understanding how the user experiences the content. For platforms today, content is king, but users hold a majority of the power because “how their streaming session goes” matters a lot, especially for subscriber retention. Now, depending on the events…

Apple vision pro - Bitmovin
Innovation

Building Better Together with the Bitmovin Innovators Network

Over the past 3-4 years, each industry that streams video has changed significantly. Depending on the company’s size, cloud adoption for streaming workloads before 2020 was driven by leading-edge “builders” with the technical expertise and in-house resources to experiment. Now, we’re in an era of early mainstream adoption led by “buyers” looking for comprehensive, reliable,…

Apple vision pro - Bitmovin
Product Updates

Streamlining Video Playback: Unveiling Bitmovin’s Player SDK for Flutter

Developing mobile applications, particularly with video streaming included, can present significant challenges depending on how it’s done. Smaller development teams or those without extensive video technical expertise may find it straining and affect their deployment/launch timeline. Traditionally, creating professional applications for both iOS and Android requires experienced developers proficient in the native code languages. However,…

ssai vs csai
VidTech

CSAI vs SSAI: Client-Side Ad Insertion and Server-Side Ad Insertion Explained

Introduction to ad insertion in video streaming Video streaming has become one of the most engaging ways for people to spend their time and platforms consistently implement ways to monetize it. Whether we watch movies, TV shows, educational videos, or live events, we often encounter advertisements when streaming. However, how these ads are inserted into…

Apple vision pro - Bitmovin
Innovation

Unlocking the Highest Quality of Experience with Common-Media-Client-Data (CMCD) – What Is It and What Are the Benefits

As video workflows get more detailed, companies face numerous challenges in delivering a seamless viewing experience to their audiences. One of the biggest hurdles is the ability to make sense of disjointed sets of information from different points in the video delivery workflow. When a client experiences buffering or other playback issues, it can be…

Apple vision pro - Bitmovin
Developers

From Workouts to Wellness: Navigating the 5 Main Challenges of Health and Fitness Video Streaming Workflows

Video streaming has emerged as a powerful tool in health and fitness, enabling platforms to engage with individuals looking to achieve their health and wellness goals wherever they are. Whether in the comfort of their homes, on the go, or gathered in groups at physical locations around the globe, video streaming unlocks a new world…

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