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Product Marketing Manager
Adam Massaro is the Product Marketing Manager at Bitmovin, focusing on everything related to the Bitmovin Player and the Streams products. He’s been in the industry for over six years and drives Go To Market efforts across the Player, Streams, and many more of our solutions.
As video workflows get more detailed, companies face numerous challenges in delivering a seamless viewing experience to their audiences. One of the biggest hurdles is the ability to make sense of disjointed sets of information from different points in the video delivery workflow. When a client experiences buffering or other playback issues, it can be…
Video streaming has emerged as a powerful tool in health and fitness, enabling platforms to engage with individuals looking to achieve their health and wellness goals wherever they are. Whether in the comfort of their homes, on the go, or gathered in groups at physical locations around the globe, video streaming unlocks a new world…
Today’s increasingly tech-savvy consumers want to access their favorite streaming services across any device, no ifs, no buts, signaling device fragmentation can become a major issue for platforms. High-quality content was typically hailed as the top reason consumers would stick with a video streaming service. It’s why major players, such as Amazon Prime Video, Disney+,…
It’s been two very long years since IBC had its last in-person event, which has now come and gone with over 37,000 attendees and over 1,000 exhibitors. It was a great show, but I’m biased since it was my first IBC since entering the streaming world six long years ago. The halls were packed to…
In Q3, we’ve recently had some big news regarding the Bitmovin Player and how we now officially have dedicated PlayStation 5 player support streaming Playback. To go into more detail on what this means and why this is important, we sat down with Jacob Arends, an Associate Product Manager at Bitmovin, and asked him the…
In the latest news from Bitmovin, we will launch the first category product suite at IBC focused on ensuring Playback for audiences across devices and simplifying deployment and optimization for developers. Why Does This Matter? Guaranteeing Playback quality is challenging, especially when development teams have multiple priorities they have to account for before they launch…
With the rise of eLearning, education has changed forever. In 2017, only about 77 percent of US companies used online learning, but nearly everyone made the switch in 2020. And post-pandemic, millions of learners continue to study either fully online or in a mixed format which is why It’s essential to guarantee them the best…
An HTML5 Video Player, in regards to the overall technology stack (on the streaming service side), sits at the end of the workflow, providing audiences with playback. It’s usually the last thing you think about as it’s the final piece to the puzzle, however, whether you stream Live or On-Demand, an HTML5 video player plays…
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