Apple made waves across the video encoding and streaming communities when they announced the iPhone 15 Pro and 15 Pro Max would have a dedicated AV1 hardware decoder, making them the first Apple devices with official AV1 codec support. We’ve compiled all the details from their announcement, the HLS interest group, and product release notes to bring you everything you need to know about Apple AV1 codec support.
For many streaming teams, where live encoding runs is no longer just a deployment choice, it is a constraint driven by data residency, compliance, and infrastructure control. Hyperscaler environments do not always meet these requirements, particularly for broadcasters and OTT platforms operating across regions with strict data governance policies. As a result, teams are…
Building video observability in-house sounds like the ultimate control play, until you factor in the real cost. This post breaks down the true TCO of building vs. buying a video analytics and observability solution, with tailored scenarios for OEMs, OVPs, broadcasters, SVOD, and AVOD platforms. From engineering overhead to scalability risks and revenue blind spots, discover which approach actually makes sense for your streaming operation.
Working with video workflows today means dealing with a lot of moving parts. Encoding, playback, and observability each come with their own APIs, documentation, and ways of working. The capability is there, but getting to the right answer still takes time, whether that’s searching docs, checking specs, or figuring out where something lives in…
In today’s digital age, live video streaming has become an essential medium for communication, entertainment, and information dissemination. Whether it’s broadcasting live sports, conducting virtual conferences, or streaming a gaming session, the demand for seamless, high-quality live video has never…
Bitmovin regularly hosts two-day hackathons, held quarterly, to give engineers the chance to step away from their daily work and focus on creative ideas they would like to see become reality. In our latest hackathon, which was supported by Google, teams explored new technologies, collaborated across departments, and built working prototypes in just 48 hours….
The dust has just about settled from the 2025 edition of NAB! As always, it was fantastic to see all of our customers, partners, and industry friends in Las Vegas once again and get a real sense of the trends that will shape the media and entertainment technology industry in the coming months. There’s no denying the last couple of years have been…
Bitmovin’s Observability provides valuable insights that can take the performance and efficiency of your video streaming workflow to new levels. By leveraging Observability, you can optimize encoding profiles, improve player performance, gain deeper understanding of audience behavior, and ultimately, deliver a superior viewing experience while managing costs effectively. This blog post will explore seven…
There was a time when all you needed to build the best streaming experience was to create quality content and have a fast internet connection. However, with the explosion of over-the-top (OTT) platforms, the available options and viewers’ preferences have changed. This has caused an unprecedented segmentation of the OTT industry, as the needs…
The world of video technology is constantly evolving, and one of the more interesting developments in recent years is the story of MV-HEVC (Multiview High Efficiency Video Coding). Even though it was added to the HEVC specification in 2014, MV-HEVC didn’t see much commercial use for almost a decade. That changed when Apple launched the…
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