Advertising is a controversial topic for most people, but the reality is that today’s internet wouldn’t be the same without advertising and how it impacts our daily lives. Compared to traditional advertising, online advertising has huge benefits for advertisers and consumers alike. Targeting a specific audience to ensure your ad dollars are wisely spent is…
TL;DR Video Bitrates for Streaming Choosing an appropriate streaming bitrate for a specific resolution, while maintaining an acceptable visual quality is not always that easy. The decision depends heavily on the content, e.g., motion, resolution, video bitrate, frame-rate etc. In adaptive streaming systems like MPEG Dynamic Adaptive Streaming over HTTP (DASH) and Apple HTTP Live Streaming…
The Per-Title Ladder Bitrate Benchmark Tool is a great way to test the benefits of Per-Title encoding with your own video content. This post explains the test results. Since the launch of the Per-Title Bitrate Ladder Benchmark Tool in the Bitmovin dashboard, we have been pleased to see how many of you have tested Per-Title…
Roku is a leading platform for video delivery, but Roku development can be a challenge for even the most experienced programmers. The new Bitmovin Roku SDK is a great place to start. Why Roku? There are a lot of video streaming platforms on the market today, but in our opinion Roku stands out as one…
In his recent presentation at the Demuxed conference for video engineers, Bitmovin solution architect, James Yeh, looked at the pros and cons of delivering video to mobile devices using an HTML5 player versus using the native player. Streaming video to mobile devices In our recent video developer survey, we found that the vast majority of…
Latency is a major challenge for the online video industry. This article takes us through what latency is, why it’s important for streaming and how CMAF low latency streaming can help to solve the problems. Live stream “latency” is the time delay between the transmission of actual live content from the source to when it…
Per-Title Encoding offers greatly reduced bitrates without compromising (and even increasing) quality. Bitmovin has just released a Benchmark Tool which helps you to optimize your encoding workflow.
In the last decade, the tech industry has rallied around one codec for streaming video files over the internet: MPEG’s AVC/H.264. Now the market is moving toward a new generation of video codecs that offer 30% to 70% better compression than H.264. Is your team ready to transition? Adopting the new generation compression is important…
Snapchat. Instagram stories. LinkedIn autoplay. Video, the next wave of communication. Consumer communication trends often have an impact on product development, as app creators cater to the ways users expect to interact both with their products and each other. Developers have to accommodate these requests and it’s not a problem we can ignore. Here’s why:…
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