Co- Founder Feature: Happy World Standards Day 2019 – Video Standards Create a Global Stage
The numbers for video content created, distributed (incl. delivery, streaming, …), processed, consumed, etc. increases tremendously and, actually, more than 60 percent of today’s world-wide internet traffic is attributed to video streaming. For example, almost 700,000 hours of video are watched on Netflix and 4.5 million videos are viewed on YouTube within a single internet minute in 2019. Videos are typically compressed (or encoded) prior to distribution and are decompressed (or decoded) before rendering on potentially a plethora of heterogeneous devices. Such codecs (portmanteau of coder-decoder) are subject to standardization and with AVC and HEVC (jointly developed by ISO/IEC MPEG and ITU-T VCEG) we have two successful standards which even have been honored with Primetime Engineering Emmy Awards.
Standardization can be both source for and sink of research activities, i.e., development of efficient algorithms conforming to existing standards or research efforts leading to new standards. One example of such research efforts just recently started at the Institute of Information Technology (ITEC) at Alpen-Adria-Universität Klagenfurt (AAU) as part of the ATHENA (AdapTive Streaming over HTTP and Emerging Networked MultimediA Services) project. The aim of this project is to research and develop novel paradigms, approaches, (prototype) tools and evaluation results for the phases (i) multimedia content provisioning (video coding), (ii) content delivery (video networking), (iii) content consumption (player) in the media delivery chain, and (iv) end-to-end aspects, with a focus on, but not being limited to, HTTP Adaptive Streaming (HAS).
The SDO behind these standards is MPEG (officially ISO/IEC JTC 1/SC 29/WG 11), which has a proven track record of producing very successful standards (not only those mentioned as examples above) and Bitmovin is happy to be part of these efforts resulting into innovative products and services
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For other great reads about the state of the industry and video standards, check out the following links:
- 2019 Video Developer Report [E-Book]
- Multi-Codec DASH Dataset: An Evaluation of AV1, AVC, HEVC and VP9 [Blog Post]
- 2019 Bitmovin Magazine – August Edition [Magazine]
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