Short-Form Video: Workflow Considerations for Ads, Video Clips, and User-Generated Content

Streaming should be seamless. But too often, slow video startup times get in the way of keeping viewers engaged. In this guide to short-form content, we offer workflow recommendations for preparing ads, clips, and UGC content for distribution.

Time is of the essence when it comes to short-form video. Content distributors are often on a tight deadline to fill ad pods, break the news, share game highlights, and make streams available to users on their platforms. 

What’s more, today’s viewers demand instant gratification and have little patience for the back-end processing that must take place before a short clip is published. But because short-form content must be processed more efficiently than standard broadcasts, additional configurations are required to ensure smooth playback.

In this guide to short-form video content, we dive into the workflow considerations, use-case-specific implementations, and recommended tools for solving the short-form puzzle.

Download the guide to learn:

  • What qualifies as short-form content and how it drives revenue in today’s streaming ecosystem.
  • How to minimizing video startup time and improve viewer retention with the right tools an techniques.
  • How to balance encoding costs with speed using technologies like GPU acceleration and pre-warmed encoder pools.
short form - Bitmovin

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