In this on-demand session, James Varndell shares his perspective on how monetization strategies are evolving across live and on-demand streaming. The session is structured as a Q&A, featuring direct insights from a recent partner discussion with Yospace. Rather than a traditional webinar, this video dives into real-world challenges and innovations shaping the future of advertising in streaming. Topics include Server-Guided Ad Insertion (SGAI), SSAI, Multiview playback, new display formats, and the growing role of AI in contextual ad delivery.
What you’ll learn:
- How CSAI, SSAI, and SGAI compare across use cases
- The impact of ad playback quality on viewer retention
- Why pre-integrations speed up innovation
- New ad formats like L-shape and picture-in-picture
- How Multiview and AI enhance monetization
Speakers
Adam Massaro
Senior Product Marketing
Manager @ Bitmovin
James Varndell
Senior Director of Product Management,
Playback @ Bitmovin
