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iflix selects Bitmovin to deliver HD experience to mobile subscribers

Kieran Farr
. 4 min read
- Bitmovin

Las Vegas, NV – April 10, 2018 – Bitmovin a world leader in online video technology, announces that iflix, the world’s leading entertainment service for emerging markets, will use Bitmovin encoding to enable the delivery of TV shows, movies and sport in high definition video over low bandwidth mobile networks across the Middle East, Africa and Asia Pacific.
Utilizing Bitmovin’s encoding tools via Bitmovin’s containerized software running inside its own infrastructure, iflix can run a heavily optimized H.264 based encoding workflow, delivering exceptional video quality and reach for its 7.5 million active subscribers, including those in low bandwidth areas.
“Delivering high-quality, high definition video to mobile is a key part of our commitment to providing users with the best customer experience possible where they are and any device of their choice. Bitmovin’s encoding will allow us to redefine expectations for quality content in the markets we serve,” said Emmanuel Frenehard, Chief Technology Officer at iflix.
“Delivering a premium video experience is a massive differentiator for iflix. There’s no reason why bandwidth restrictions should hold back innovation in consumer experience,” added David Godfrey, Vice President Asia Pacific at Bitmovin. “iflix already has a wildly popular service and can now offer even better video experiences to existing and potential subscribers on every device and every browser.”
Unlike other cloud encoding services which only offer monolithic APIs that cannot run on customer-provided servers, Bitmovin’s container-based architecture allows customers to deploy modern virtualized encoding servers across a variety of environments from full cloud, to fully on-premise, to any hybrid combination in between.
Bitmovin has been a first mover in almost every significant development in online video, from building and deploying the world’s first commercial adaptive streaming (MPEG-DASH/HLS) HTML5 Player, to being the first to achieve 100x real-time encoding speeds in the cloud. Its encoding portfolio includes Per-Title Encoding, Multi-Codec Streaming, Per-Scene Adaptation and the newly launched AI-enabled Encoding. Bitmovin customers collectively deliver several billion videos to consumers every day.
About Bitmovin
Bitmovin is a leading provider of video infrastructure for online media companies around the world. The company has been at the forefront of all major developments in online video – from building the world’s first commercial adaptive streaming player to deploying first software-defined encoding service that runs on any cloud provider or in a data centre. Bitmovin works with media companies across the globe to build innovative video products. To find out more, please visit
About iflix
Iflix ( is the world’s leading entertainment service for emerging markets, offering users unlimited access to thousands of TV shows, movies and more. With a vast selection everyone’s favourite comedies, drama, K-drama, Turkish drama, Bollywood, Nollywood, cartoons, movies, live sports and more from Hollywood, The UK, Asia, The Middle East and Africa, iflix places the entertainment people want at their fingertips to either stream or download. For one low monthly fee, iflix subscribers can watch on their mobile phone, laptop, tablet or TV, wherever, whenever.
Let’s play.
iflix is currently available to consumers in Malaysia, Indonesia, the Philippines, Thailand, Brunei, Sri Lanka, Pakistan, Myanmar, Vietnam, the Maldives, Kuwait, Bahrain, Saudi Arabia, Jordan, Iraq, Lebanon, Egypt, Sudan and Cambodia, Nigeria, Kenya, Ghana, Nepal, Zimbabwe and Bangladesh.
Media Contacts: For Bitmovin:
Segolene Roche / Lauren Alboini
@: [email protected]
Tel: +44 (0) 207 486 4900
For iflix:
Peggy Lee
@: [email protected]
Tel: +60 12 217 8345

Kieran Farr

Kieran Farr

Kieran Farr is an experienced technical founder and senior executive with over a decade of experience working with online video infrastructure. Kieran is also a community advocate for web-based standards to deliver 360º video, VR, and AR experiences and advises startup founders working in video, crypto and XR at 500 Startups and the European Innovation Academy.

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