Errors and any other interruptions are one of the major sources of frustration to viewers. The correlation between technical streaming issues and viewers abandoning playback has been well studied. In essence, there is a real cost to every error that a viewer experiences on your platform. The below models for AVOD and SVOD let you calculate how costly an error is.
In a research paper Krishnan and Sitaraman calculated that “a viewer who experienced failure is 2.32% less likely to revisit the same site within a week”. Based on this research we created the following calculator:
Calculate the percentage the customer lifetime value increases by decreasing a particular technical error