SGAI is changing how streaming teams think about ad insertion, ad formats, and the on screen experience across devices. In this on-demand webinar, Bitmovin and Yospace share what they have learned through testing and ongoing implementation work, then connect it to the latest ad formats and current standardization efforts. You will also see a short Apple TV demo video that shows how these experiences can look in practice. The session closes with how AI driven context and observability can help improve ad relevance, viewer experience, and insight into ad supported performance.
What you’ll learn:
- SGAI 101, what it is and the challenge it solves
- How SGAI compares to SSAI and CSAI
- What testing and ongoing implementation work is revealing so far
- Latest ad formats, including side-by-side and L-bar, plus where standardization stands
- Apple TV demo walkthrough, what you see on screen and how it is delivered
- AI driven context and observability, improving ad relevance and ad performance insight
Speakers
James Varndell
Senior Director of Product Management – Playback @ Bitmovin
Olivier Cortambert
Head of Solutions Architecture
@ Yospace
