How Bitmovin, AWS, and Magnite enable automated ad decisioning powered by scene-level intelligence
Bitmovin, AWS, and Magnite have partnered to build a new workflow that automates ad decisioning based on the content viewers are already watching. This webinar walks through how Bitmovin’s AI Scene Analysis, AWS MediaTailor, and SpringServe work together to generate scene-level metadata and deliver more relevant, privacy-compliant ads for every VOD stream.
What you’ll learn:
- How AI Scene Analysis extracts scene-level metadata to fuel smarter targeting
- How MediaTailor and SpringServe use this data to place ads that match tone and topic
- How the workflow improves compliance without relying on cookies or identifiers
- Why contextual relevance increases viewer engagement and brand safety
- How this solution helps publishers generate more ad revenue across VOD libraries
Speakers
Phil Harrison
Senior Product Manager – MediaTailor @ AWS
Jonas Olsen
Head of International Business Development, SpringServe @ Magnite
Jakob Arends
Senior Product Manager | Playback & AI @ Bitmovin
