Ad monetization has always meant choosing between scale and precision. AI is starting to close that gap, and the decisions you make about where it fits into your ad workflow now will shape how much revenue you actually capture later. This session gives you a grounded look at how AI is reshaping ad placement, delivery, and measurement across the monetization stack, so you can tell what’s ready today from what’s still on the horizon. Speakers from across Bitmovin’s product line will close with a look at how AI Scene Analysis, Ad Observability, and natural language querying are already changing who inside a streaming organization can act on video data.
What you’ll learn:
- Why audience signals alone miss real advertiser value, and how content intelligence closes the gap
- How AI Scene Analysis automates ad opportunity scoring and scheduling in VOD Encoder, and what’s coming next for Live Encoder
- How non-linear formats like pause ads and overlay ads are changing what an ad break even looks like
- What Ad Observability reveals that ad server reporting alone can’t
- Where AI is headed next, from session-based ad placement to LLMs as a content interface
Speakers
Adam Massaro
Senior Product Marketing Manager
@ Bitmovin
Alex Zambelli
Director of Product, Encoding @ Bitmovin
Jacob Arends
Senior Product Manager, AI Scene Analysis & Playback @ Bitmovin
James Varndell
VP of Product, Playback @ Bitmovin
