CSAI vs SSAI: Client-Side Ad Insertion and Server-Side Ad Insertion Explained
Ad monetization is at the heart of today’s streaming economy, but not all ad insertion is created equal. This guide breaks down the two dominant approaches, Client-Side Ad Insertion (CSAI) and Server-Side Ad Insertion (SSAI): how each works, where ads are stitched into the stream, and what that means for personalization, ad blocker resilience, and viewer experience.