The Recording Academy

The Overview

The Recording Academy is the American-learned academy of musicians, producers, recording engineers and other musical professionals. Its annual Grammy Awards recognize achievements in music, and its ceremony is world-famous and watched by millions of music fans.

The Recording Academy understands that its online audience wants to enjoy the artistic excellence showcased at the Grammy Awards in the highest-quality streams, so it selected Bitmovin and Nomad to deliver the live stream for the 2023 Grammy Awards. The Bitmovin Player was selected for its ability to deliver superior viewing experiences across the broadest range of devices, so viewers could fully immerse themselves in the experience.

Customer testimonial

“The annual GRAMMYs recognizes the outstanding achievements and celebrates artistic excellence in the music industry,” said Ray Starck, VP of Digital Strategy, of The Recording Academy “It’s essential we reach viewers on every device so they can fully enjoy seeing their favorite artists and experience groundbreaking musical performances at the highest streaming quality possible. The Bitmovin ticked all of those boxes and helped us deliver a seamless awards ceremony that’s watched by a global community of music lovers.”