Royal Opera House – A Royal Streaming Experience
Providing the best viewing experience and content quality through Bitmovin’s encoding, player, and analytics.
The Overview:
The Royal Opera House (ROH) streams on-demand and live opera and ballet performances, focusing on delivering the best quality of experience for viewers globally. Looking to expand their reach from traditional in-house shows, they needed a solution that could help encode content in the best quality, minimize storage, support a wide range of devices with one player, and monitor playback through in-depth Analytics.
The main requests were:
- Per-title encoding
- Customization of bitrate ladder and frame rate
- Integration within an end-to-end workflow
- Expert video development guidance
- Expert video development guidance
Key Benefits:
- 30% increase in user experience and satisfaction
- 20% reduction in encoding and CDN costs with Per-Title encoding
- Boosted QOE with greater control over the video bitrate and frame rate
- 90% of code reused for other platforms with React and React Native support
- 10+ device types supported
- Enabled global playback access to video content
Pain Points Bitmovin helped solve:
- Video bitrate and frame rate control
- Growing storage and CDN costs
- Quality of experience for viewers
How Bitmovin Delivered:
Ensuring quality of experience and scalability with Per-Title encoding
Royal Opera House reduced costs by 20% and maintained the highest quality of experience for their viewers with greater control over video bitrates and framerates by implementing Per-Title encoding.
One Player solution enabling Playback on all major devices
With one Player that supports over 20+ device types and platforms, Royal Opera House was able to maximize its audience reach and integrate it seamlessly into its existing streaming workflow.
Video experts, a robust API library for every use case, and React Native support
When deploying for specific use cases, Bitmovin’s extensive video streaming workflow knowledge and thorough API documentation were vital to the Royal Opera House. They helped identify errors, prevent delays, and enable ROH to transfer over 90% of their code structure from web to mobile with React Native support.
Who is the Royal Opera House:
Home to The Royal Ballet, The Royal Opera and the Orchestra of the Royal Opera House, the Royal Opera House brings together world-class performers and trailblazing creative teams to share unforgettable performances with audiences near and far. Our theatres are in the heart of London’s Covent Garden, but our work is accessed and experienced across the UK and globally through ROH Stream, tours, cinema programme, radio broadcasts and TV output. Our work in schools and communities up and down the country is driven by our curriculum linked Create & Learn programmes, specially designed to inspire creativity, broaden participation and diversify the future of opera and ballet. These sit alongside industry-leading talent development projects, regional partnerships, and a raft of daytime events, family activities, tours, exhibitions and free concerts here in our iconic Covent Garden home. We are also expanding our audience through our flagship Young ROH scheme and are committed to reducing our impact on the environment, and aim to achieve net zero emissions by 2035.
“Bitmovin is helping us to stream and deliver incredible experiences to audiences across the globe for both live and on-demand video. The solutions are well documented and easy to use and the support that we’ve received from Bitmovin’s video experts massively accelerated the launch of our new platform. As the Royal Opera House is known for consistently delivering the highest quality for its audience, it was clear that Bitmovin’s Encoding, Player, and Analytics were the best solutions for us. We continue to iterate, launch new devices and work to expand our reach globally.” Jake Phillips, Head of Digital Product & Analytics at Royal Opera House