About The National Rugby League
The National Rugby League (NRL) is the premier rugby league competition of Australia and New Zealand. To drive deeper engagement with their millions of fans and to win new subscribers from all around the world, the NRL sought to optimize its OTT strategy. By leveraging a new partnership between Dalet and Bitmovin, NRL’s staff was able to build ad-hoc workflows that processed, encoded, published, and distributed more rich content faster across 30+ websites, apps and streaming platforms for immediate fan engagement.
By combining the advanced media logistics of Dalet Flex with Bitmovin Encoding API in a cloud environment, the league could achieve the flexibility and automation they needed to overcome their inefficiencies and dramatically accelerate their online delivery workflows. Leveraging open B2B and B2C APIs from Dalet Flex and Bitmovin’s high-speed encoding, player and analytics offerings, the integration delivered the flexibility and agility NRL needed to support their OTT workflow strategy.
“When working with video content from varying sources that needs to be published online (live, near-live or on-demand content), every workflow, metadata layer and media processing step adds time and complexity getting content to the audience. By combining Dalet Flex and the Bitmovin solutions we have been able to reduce complexity and issues, optimising inefficient steps while successfully accelerating our online delivery workflows.”
– Quanah McBride Head of Digital Media Operations, The National Rugby League