Mercado Libre transforms video experience and maximizes revenue with the Bitmovin Player
Overview:
Mercado Libre hosts the largest online commerce and payments ecosystem in Latin America. It operates across 18 countries, including Argentina, Brazil, Mexico, Colombia, Chile, and Peru, and has 100 million+ unique active users. Mercado Play is its most recent offering, a free, ad-supported streaming platform that offers on-demand and live content. Mercado Play subscribers can also get access to Disney+ and Star+ catalogs.
The main requests were:
- Accelerate time to market
- Advanced ad insertion workflows
- Flawless playback on every device
- Reduce operational complexities
Pain points Bitmovin helped solve:
High integration and operational complexity: When considering open-source solutions, Mercado Libre found that they required high integration effort and were operationally complex to manage.
How we Delivered:
Flexibility at speed and scale
Bitmovin’s SDK facilitated a rapid launch, which was crucial for Mercado Libre due to the competitive nature of the LATAM market.
Reduced complexity
Mercado Libre has also experienced a significant reduction in operational complexity and maintenance efforts across SDKs, enhancing overall efficiency. Furthermore, as Mercado Play sits within the Mercado Libre app, the flexibility of Bitmovin’s Player SDKs ensured they met the demands dictated by the main app.
Enhanced user experience
Bitmovin’s Player allows users to enjoy outstanding playback quality with advanced ad insertion workflows during mobile playback and casting, ensuring a premium user experience already demonstrated with outstanding QoE metrics, for instance:
- Ad startup times improvements – reduced by 50% since launch and improving
- Smooth transitions from ads to main content – less than 50 ms
- Low buffering rates – less than 0.3%
- Error percentage lower than the median across Industry Insights reference metrics
“Bitmovin seamlessly integrated its player with our video streaming workflows, ensuring we could get our service up and running quickly and at scale. Bitmovin is renowned for its video streaming technology, but we were also impressed by the team’s deep technical expertise, which proved to set them apart from other vendors. The Bitmovin Player ensures we can deliver high-quality playback and sophisticated ad workflows across all platforms and devices. This collaboration marks a significant milestone in our commitment to providing our users with the best possible digital experiences.”
— Pablo García, VP Loyalty & Entertainment at Mercado Libre