From the FIFA Club World Cup 2025 to daily sports content, DAZN delivers on-demand content globally with Bitmovin’s support

How DAZN leveraged Bitmovin’s VOD Encoder to power the FIFA Club World Cup 2025 and stream high-quality on-demand sports to fans worldwide

About DAZN

DAZN, the world’s leading sports entertainment platform, streams over 110,000 live events annually and is available in more than 200 markets worldwide. DAZN is the home of European football, women’s football, boxing and MMA, and the NFL Game Pass internationally. The platform features the biggest sports and leagues from around the world – Bundesliga, Serie A, LALIGA, Ligue 1, Formula 1, NBA, Moto GP, and many more.

DAZN is transforming the way people enjoy sport. With a single, frictionless platform, sports fans can watch, play, buy, and connect. Live and on-demand sports content, anywhere, in any language, on any device – only on DAZN. The company partners with leading pay-TV operators, ISPs and Telcos worldwide to maximize sports exposure to a broad audience.

Why DAZN Chose Bitmovin

DAZN, the world’s leading sports entertainment platform, broadcasts live and on-demand sports content to millions of sports fans across the world. To support its growing content library and transition from on-prem to a scalable cloud solution, DAZN needed seamless integration into its existing workflow. The solution had to ensure fast content delivery and bring strong video expertise to optimize DAZN’s processes. Additionally, DAZN wanted to leverage its existing AWS environment and commitments for added efficiency.

DAZN also required a solution capable of powering major global events, including its global coverage of the FIFA Club World Cup 2025^TM. Delivering highlights, short-form clips, and full match replays within minutes of matches ending was critical to meeting massive post-match viewer demand while maintaining quality, scalability, and cost efficiency through AWS integration.

The Main Requests

Bitmovin’s Key Benefits:

How Bitmovin Delivered Results

FIFA Club World Cup 2025^TM

For the FIFA Club World Cup 2025^TM, held in the United States, DAZN relied on Bitmovin’s VOD Encoder to support the streaming of this milestone sporting event to hundreds of millions of fans around the world. The tournament required both rapid turnaround for highlights and the ability to process full match replays at scale, while meeting massive post-match demand without sacrificing quality or increasing operational overhead. With Bitmovin, DAZN was able to:

• Produce more than 2,100 VOD assets during the tournament
• Encode 200 hours of match highlights and 100 hours of full broadcasts
• Deliver highlight clips as a full ABR ladder in less than half their duration using optimized workflows
• Make key moments available to fans within minutes of matches ending

Enterprise-level VOD encoding with production-ready features

Bitmovin’s VOD Encoder integrated seamlessly into DAZN’s existing workflow, enabling quick turnaround times and exceptional video quality. By leveraging split-and-stitch encoding with smart chunking, DAZN processed large volumes of content efficiently. Optimized workflows for short-form content, combined with pre-warmed instances and GPU encoding, reduced turnaround times by up to 50% while maintaining the highest quality for every asset.

Cut costs by 20% while integrating seamlessly with existing workflows

Using Bitmovin’s Cloud Connect feature and native AWS integration, DAZN ran encoding workflows directly within its own AWS environment. Cloud Connect enabled DAZN to use its existing cloud commitments and infrastructure while maintaining full control over resources. This approach reduced compute costs by more than 20% and integrated smoothly with DAZN’s established workflows.

Meeting DAZN’s most complex encoding needs with dedicated features

To meet DAZN’s unique workflow requirements and ensure flawless playback on every device, Bitmovin delivered a tailored solution that included an advanced deinterlacer for specific content types. Bitmovin’s video experts optimized this feature during deployment to achieve the highest possible video quality. In addition, Bitmovin’s solution architects customized DAZN’s account to use larger virtual machines for certain workflows, enabling faster processing while providing full transparency on the impact to both speed and platform costs.

Highly scalable encoding for millions of minutes of content

Beyond major events like the FIFA Club World Cup^TM, DAZN needed to process vast amounts of on-demand sports content every day. Bitmovin’s highly scalable VOD Encoder enabled DAZN to handle large content libraries and bulk processing quickly, without affecting daily encoding operations or overall platform performance.

Seamless deployment with expert support 

Bitmovin’s experienced video engineers played a significant role in DAZN’s success, applying their deep industry knowledge to design, deploy, and optimize the VOD Encoder for DAZN’s unique workflows. Through close collaboration and detailed API documentation, Bitmovin supported DAZN at every stage of the implementation. This combination of expertise and proven industry experience allowed DAZN to integrate the encoder efficiently, scale operations smoothly, and continuously improve performance for a global sports audience.

“Bitmovin’s VOD Encoder has become important to DAZN’s streaming operation. Its seamless integration with our AWS cloud environment and existing workflows has enabled us to optimize infrastructure usage. The expertise of Bitmovin’s team made a real difference during the FIFA Club World Cup 2025 and continues to support our delivery of high quality on-demand- sports content worldwide. With Bitmovin’s support, we have been able to scale efficiently, deliver replays and highlights to fans within minutes, and consistently provide an exceptional viewing experience for our global audience.”

— James Pearce, SVP Broadcast and Streaming, DAZN