A study by Bitmovin partner, Akamai Technologies, revealed that 33% of users leave a stream due to poor streaming quality. Verizon has also estimated OTT video services delivering average or poor-quality experiences account for as much as 25% loss in revenue. Plus, recent events have shown that fans are not shy to air their grievances when things don’t look or stream right. With the explosion of OTT services competing for consumption, it is vital that quality not be a reason for your audience to churn or tune out.
Contact salesWith the explosive increase in OTT streaming services, the typical OTT viewer accesses content via three different devices and the expectation for quality has never been higher. New devices appear in the market every six months approximately, and the device fragmentation will continue to grow. Contact us today to see how we can get you and your business set up to deliver content on the largest number of devices in market today.
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