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Bitmovin Launches Streams to Simplify Video Streaming

Bitmovin, the leader in video streaming infrastructure, announces Streams, as it continues its expansion into the New Media market.

Vienna – Austria, October 11th, 2022 – Bitmovin, the leading provider of video streaming infrastructure, announced the launch of Streams. Bitmovin’s Streams is an easy-to-use solution for video developers of every level, helping them simplify video workflows and accelerate time-to-market while maintaining the highest quality viewing experiences. With Streams, developers can deliver content to their audience in three easy steps: upload, embed and then analyze with zero waiting times. 

Streams combines Bitmovin’s existing products: the Bitmovin Player, Bitmovin Encoding, and Analytics, alongside its Content Delivery Network and Storage capabilities, into one easy-to-use product. Streams is primarily designed to support New Media companies across e-commerce, e-Learning, Health and Fitness, and Religion and Culture by simplifying video streaming workflows to launch streaming platforms and get to market quickly. 

“Streams is one of our most important launches to date because it helps New Media companies deliver high-quality streams to audiences simply and efficiently,” said Stefan Lederer, CEO and Co-Founder of Bitmovin. “New Media companies typically have smaller developer teams that don’t have the time and capacity to get familiar with the complexities of video streaming. Therefore, there is a clear market need for a straightforward, low or no-code solution like Streams that removes the complexity of video streaming to deliver content at speed and scale.”

Streams’ three-step process starts when users upload their content to the platform to generate their VOD output. Then the user can embed their video content with just a few clicks and deploy it instantly. Once the stream is live, Bitmovin’s Analytics tools send the user immediate insights, which they can use to make improvements. 

“Demand for video streaming has grown at an incredible rate in recent years, all of which has been underpinned by extraordinary technological advancements. However, there now needs to be a greater focus on making innovations work in a simpler, more user-friendly way so video streaming can truly become ubiquitous, to enable everyone to build video products on the same level of quality and experience as the big names like Netflix,” concluded Lederer.


About Bitmovin

Bitmovin is the leading provider of video infrastructure for global digital media companies and service providers. The company has been at the forefront of industry innovation and all major developments in the digital video streaming industry.  

Bitmovin built the world’s first commercial adaptive streaming player and deployed the first software-defined encoding service that runs on any cloud platform. Its cloud-native technology offers the most flexible and scalable media encoding, playback, and analytics solutions available with unparalleled device reach, ease of integration, and world class customer support. 

Bitmovin customers benefit from optimized operations, reduced time-to-market, and the best viewer experience possible. Bitmovin is headquartered in San Francisco, California and has major offices in Vienna, Klagenfurt, Austria as well as London, Berlin and Denver. The company has over 400 customers across the globe, including ClassPass, BBC, fuboTV, Hulu, and Discovery. For more information, visit  

Press Contacts

Zoe Mumba, Global PR and Communications Manager

[email protected]

WithPR on behalf of Bitmovin [email protected]

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