Google Cloud
Cut egress costs and scale streaming workflows with Bitmovin on Google. Run VOD and Live encoding workflows on Google Cloud and deliver seamless playback with Bitmovin’s Player and Analytics. Together, Bitmovin and Google reduce egress costs and simplify global video delivery.
Bitmovin’s Product Suite on Google Cloud
VOD Encoder +
AI Scene Analysis
Deliver high-quality VOD streams with multi-codec support, including AV1, Per-Title and Per-Shot optimizations, 8K resolution, and multiple HDR formats. Integrated AI Scene Analysis enhances encoding efficiency and enables contextual advertising, enriching viewer experiences.
Live Encoder
A resilient, high-performance live encoder that ingests RTMP, SRT, or Zixi streams and outputs optimized HLS and DASH formats, ensuring reliable delivery across digital streaming platforms.
Analytics
Track, monitor, and analyze over 200 data dimensions and filters to measure audience engagement, viewer quality of experience, and ad engagement through three dedicated dashboards. Designed to deliver actionable insights that drive better streaming decisions.
Player
A versatile, customizable player designed for seamless playback across all devices and platforms. Supports adaptive streaming, DRM, low-latency playback, and advanced features like Multiview and flexible ad workflows including SSAI, CSAI, and SGAI to deliver an engaging and monetizable viewer experience.
How Bitmovin Powers Streaming on Google Cloud
While Bitmovin’s Live and VOD Encoders run natively on Google Cloud, our full product suite including Player, Analytics, and AI powered workflows supports seamless interoperability within Google Cloud based streaming environments.


High-Performance Workflows for Live and On-Demand
Bitmovin’s Live Encoder and VOD Encoder software run natively on Google Cloud, helping teams build scalable, cost-efficient video workflows. Whether streaming global live events or managing a growing on-demand library, Bitmovin and Google simplify operations, accelerate delivery, and reduce total cost of ownership with significant egress savings. Compared to other cloud providers:
- Reduce storage costs by 35–41%
- Support multi-codec, HDR, UHD, and multi-language audio and subtitle output
- Built-in static packaging at no additional cost
- Deploy as a multi-tenant SaaS or single-tenant solution in Google Cloud
Ad workflows built to scale with Bitmovin and Google
Bitmovin supports Server-side Ad Insertion (SSAI), Client-side Ad Insertion (CSAI), and Server-guided Ad Insertion (SGAI) workflows that integrate seamlessly within Google Cloud. These workflows connect with your existing ad stack to deliver consistent, high-quality ad experiences across live and on-demand streams while optimizing delivery costs at scale.
- Pre-integrated with leading SSAI & SGAI solutions for seamless
- Protect ad revenue with ad blocker resistant delivery
- Native CSAI support for dynamic and interactive ad experiences
- Unlock new revenue opportunities with SGAI’s hybrid ad delivery approach


Powering High-Quality Playback and Smarter Streaming Decisions
AI Scene Analysis, a feature of the VOD Encoder, generates scene-level metadata to improve encoding efficiency and enable contextual ad targeting. Analytics, provides real-time insights into viewer behavior and quality of experience. Paired with Bitmovin’s Player, which supports the widest range of consumer electronics devices, these tools help streaming teams boost engagement, optimize performance, and reduce churn.
- AI Scene Analysis generates scene-level metadata and enables contextual ad targeting
- Bitmovin’s Player ensures seamless playback across the widest range of devices
- Analytics, with AI Session Interpreter delivers real-time observability into viewer behavior and experience
Security and Compliance Built for Global Delivery
Bitmovin and Google provide a secure and compliant foundation for global video delivery. From multi-DRM support to server-side and client-side forensic watermarking, your content remains protected at every stage of the streaming workflow.
- Pre-integrated with leading multi-DRM solutions to protect content across platforms
- Supports integrations with server-side and client-side forensic watermarking providers
- Enables compliance with global licensing and distribution standards
