We’re currently living in the golden age of information, data, and analytics, but I don’t necessarily need to tell you that. The caveat of living in a golden age of anything is that there often is an over-abundance of a certain resource – in the case of our audience and customers, that’s video data. And…

Actionable insights for reactive users Across all walks of life and varieties of business, teams, or individuals, humans can be categorized into two types of people – proactive or reactive. I found that these categories are just as applicable for Analytics vendors through discussions with my product peers for Analytics-oriented tools. Much like their general…

The OTT and video streaming industry is a fast-paced environment with countless variables that can and will affect your performance, viewer experience, and bottom-line. Perhaps most commonly – a video streaming platform might get hit with an unexpectedly viral piece of content, from breaking news to user-generated content (consider any trending “video challenge”) to a…

When it comes to back-end video app management, there are five primary metrics that can make or break your business at any stage once your service has launched: Today we’re covering the only metric that everyone in the video streaming industry will agree is A) the most important metric you need to monitor at all…