What is Digital Rights Management (DRM)?
Digital Rights Management (DRM) is a digital license system that allows content creators and distributors to control who can use their content, and how they can use it.
To protect content with DRM, each video is encrypted with media keys during the encoding stage. The digital license can then be authenticated to allow or disallow playback from the end users computer via the video player. What is DRM and how does DRM work?
Proven DRM solutions
Bitmovin has a number of fully tested integration options with a variety of DRM providers. Our API is built to allow easy configuration and customization so you can create a DRM enabled encoding and playback workflow to ensure maximum device and browser coverage.
Major DRM technologies
If you are distributing Hollywood content then you will be using at least one of these major DRM services
- Adobe PrimeTime
Adobe PrimeTime is the successor of Adobe Access and was officially launched on the National Association of Broadcasters (NAB) show in 2013.
- Apple Fairplay
Apple’s Fairplay DRM was initially used only in the iTunes store to protect AAC encoded audio files but got soon also adopted for Apple’s video products that are now part of the iTunes store.
- Google Widevine
Widevine is a Hollywood grade DRM technology initially developed by Widevine Technologies and acquired by Google in 2010.
- Microsoft PlayReady
Microsoft released PlayReady in 2008 and it’s one of major DRM systems out in the market with broad device support, sophisticated features and has been used at scale already by many events such as the Olympics in Sochi, Russia.