Iflix (iflix.com) is the world’s leading entertainment service for emerging markets, offering users unlimited access to thousands of TV shows, movies and more. With a vast selection everyone’s favourite comedies, drama, K-drama, Turkish drama, Bollywood, Nollywood, cartoons, movies, live sports and more from Hollywood, The UK, Asia, The Middle East and Africa, iflix places the entertainment people want at their fingertips to either stream or download.
Iflix is using Bitmovin’s per title encoding solution in an on-premise setup. Per-title encoding enables Iflix to deliver videos in the highest quality while saving CDN costs through reduced bitrates of the per-title encodings. Also important for iflix was Bitmovin’s deployment flexibility enabling them to run encodings in their own public cloud environment.
Delivering high-quality, high definition video to mobile is a key part of our commitment to providing users with the best customer experience possible where they are and any device of their choice. Bitmovin’s encoding will allow us to redefine expectations for quality content in the markets we serve.
Chief Technology Officer at iflix