Making every moment monetizable
Sinclair is an American telecommunications conglomerate and one of the largest television operators in the United States. It owns, operates, and provides services to 185 television stations in 86 markets affiliated with major broadcast networks. In recent years, Sinclair has executed a streaming strategy built around its unrivaled expertise in news and sports. Sinclair selected the Bitmovin Player to ensure flawless playback on its service, including ads, and Bitmovin Analytics for real-time monitoring to analyze and enhance stream quality.
The main requests were:
- Support for every major device type on the market
- React Native Support
- Scalable Video Player
- Player UI & customization capabilities
- Robust ad-support
- Real-time stream monitoring
Pain Points Bitmovin helped solve:
- Delivered a smooth ad experience that seamlessly plays back ads
- Improved operational efficiency on iOS and Android
- Significantly reduced time in pinpointing and solving playback errors
How Bitmovin Delivered:
Delivering ROI with ad monetization: The Bitmovin Player is equipped to support CSAI and SSAI and ensures ads are smoothly integrated into the viewing experience to help Sinclair boost viewer engagement and retention.
Unrivaled quality on the broadest range of devices: The Bitmovin Player ensures the highest quality experience to the most devices possible. Sinclair has leveraged the power of the Player to provide its audience with a compelling viewing experience across Android and iOS.
Accelerating deployment time with React Native: The React Native framework is invaluable for developers, empowering engineering teams to support more devices without additional resources. The combination of React Native and the Bitmovin Player means Sinclair has the potential to save over 600+ hours each year on maintenance-related updates for Android and iOS alone.
“With Bitmovin, we keep millions of viewers engaged with news across the country with top-quality video streams, the Bitmovin Player elevates the viewing experience for our audience by guaranteeing flawless playback and a smooth ad experience. The addition of Bitmovin Analytics means we have a real-time monitoring tool that pinpoints any playback issues before they impact the viewer.”
— Kevin Cotlove, EVP & Chief Digital Officer at Sinclair Broadcasting Group