The leader in Connected TV playback
CTV is the most valuable screen in streaming and Bitmovin Player makes sure you capture it. Flawless playback across every Smart TV, set-top box, console and connected device, unlocking premium CPMs, longer watch times and growing your ad-supported revenue. Backed by AI-powered device testing and direct support from device manufacturers.
Connected TV is where ad revenue lives
Higher CPMs. Higher completion rates. Longer watch time. Streaming services earn meaningfully more ad revenue per viewer on the big screen than on any other surface.
The biggest and most robust device coverage on the market
Playback optimised for every Connected TV platform that your viewers watch on. Play video in the highest quality on devices from the latest Smart TVs to set-top boxes.
Quality playback on every Connected TV device
Device coverage is table stakes. Delivering reliable quality across hundreds of TV platforms is the hard part.
AI-powered device testing with Stream Lab
More than 1 million playback tests every week on real physical TVs and set-top boxes. Submit your streams for testing in our device lab with Stream Lab. Catch device-specific bugs in hours, not weeks, without buying a hardware lab.
Direct relationships with device manufacturers
We work directly with Samsung, LG, Vizio, Google, Amazon, Roku & more. Early access to new platforms, faster certification, and fewer surprises at launch.
Continuous platform engineering
New TV model launches, device firmware updates and new region expansions – we handle it. Your team doesn’t carry maintenance load across 20+ platforms so you can enter new markets with confidence.
See what’s happening on every device
Every Bitmovin Player session is instrumented by Bitmovin Observability out of the box. Track playback quality, ad performance and engagement on every Connected TV device globally. Spot issues before your subscribers do.
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Device-level QoE. Catch a rebuffer regression or a startup issue before it dents your subscriber numbers.
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Ad performance per platform. CTV CPMs only pay out when ads complete. Track every impression, completion and error by device class.
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AI Session Interpreter. Anomalies in playback explained in plain English automatically. Your team acts in minutes, not days.
Player drives the ads. Observability improves them.
Bitmovin is the only vendor that owns the full ad performance loop. Player crafts the ad experience on every CTV device, Observability turns playback data into higher fill rates and more ad revenue.
Crafts the experience & successful ad playback
- Playback quality across every CTV device. Viewers stay watching for longer, driving more monetisation potential per session.
- SSAI, CSAI & SGAI ad insertion. Ads delivered seamlessly plus new formats like pause ads, DVR-window ads and squeezebacks open new revenue streams.
- Big-screen UI & ad experiences. The premium, lean-back ad context advertisers pay top dollar for.
Drives improved ad performance
- Smarter ad positioning. Ad events linked to device type, geography and campaign — with engagement broken down by ad-break position.
- Identify demand gaps. Fill rates per ad pod, platform and environment surface untapped inventory and gaps in demand.
- Fewer lost impressions in live events. Real-time ad QoE lets ad ops fix issues before the next ad break.
Build with Bitmovin and AI
Your AI coding agent. Bitmovin’s full product suite.
Everything you need to start building.
Works with Claude, Codex, Cursor, Windsurf, GitHub Copilot, ChatGPT, Trae, and any MCP-compatible agent.
Partnerships with Connected TV manufacturers
We work hand in hand with the people who build the devices where your viewers watch. Early access to new platforms, faster certification cycles and direct engineering support — so you ship faster and stay ahead of every hardware release.
Powering the world’s biggest Connected TV services
Powering seamless streaming for Astro’s revamped sooka platform across Malaysia.
Reducing deployment time and ensuring the highest quality of experience through premium features.
Embedding Bitmovin Player and Observability into MediaKind’s MK.IO platform for broadcasters and operators worldwide.
Streaming Super Bowl LIX on Tubi at scale — over 15.5 million peak concurrent viewers powered by Bitmovin Player.
The most comprehensive device coverage in the market
Device SDKs
- Desktop
- Mac, Windows & Chromebook
- iPhone / Apple
- iPhone, iPad, Apple TV, Vision Pro
- Apple AirPlay compatible devices
- Android
- Android Phone, Tablet & Android TV
- Android OS based Smart TVs
- Android Set Top Boxes
- Chromecast
- Amazon Fire Tablet & Fire TV (Vega OS)
- Roku & Gaming
- Roku
- Sony PlayStation 5 & 4
- Smart TVs
- Samsung TV (Tizen 2017+)
- LG TV (webOS 2017+)
- Samsung TV (Tizen 2016)
- LG TV (webOS 2016)
- Comcast X1 · RDK devices
- HbbTV (2.0.3+)
- Panasonic (2018+)
- Vizio (2020+) · Hisense (2018+)
- Other Platforms
- TiVo OS · HarmonyOS
- Microsoft Surface · Xbox One Series
- Browser SDKs
- Chrome · Edge · Firefox · Opera · Safari
- Cross-Platform SDKs
- React Native SDK · Flutter SDK
- Stream & Device Testing
- Bitmovin Stream Lab
Workflows & Capabilities
- Video on Demand
- HLS · MPEG-DASH · HSS
- Live
- Low Latency HLS (CMAF)
- Low Latency DASH (CMAF)
- Functions & Qualities
- Adaptive Bitrate (ABR)
- Multi-Language Audio
- Offline Playback · Playlists
- Live DVR · Real-Data Timestamps
- Picture in Picture
- Frame Accurate Seeking
- 4K / 8K / 360 / VR
- Subtitles & Closed Captions
- Subtitle Formats
- WebVTT · SRT · TTML/DFXP
- CEA-608/708 · Multi-Language CC
- Content Protection
- Widevine · FairPlay · PlayReady
- AES-128 / ClearKey
- Offline DRM · Watermarking
- Key Rotation · Token Authentication
- Metadata
- ID3 Tags · EMSG Box · CUE Tags
- EventStream (MPD Events)
- DATERANGE Tags · Program Date Time
Advertising & Playback
- Advertising
- Server-Side Ad Insertion (SSAI)
- Client-Side Ad Insertion (CSAI)
- Server-Guided Ad Insertion (SGAI)
- VAST 3.0 / 4.0 / 4.1
- VMAP + Ad Scheduling & Targeting
- VPAID 2.0
- Open Measurement & OM SDK
- Ad Waterfall
- Ad Pods (Pre-Roll, Mid-Roll, Post-Roll)
- Companion Ads · Overlay Ads on Web
- Skippable Ads · Ad Macros
- Prefetch VAST/VMAP Tag
- Ad Verification + Ad Viewability
- Other Playback Features
- Multi-view Playback
- Preview Thumbnails
- Trickplay (Fast-Forward & Rewind)
- Variable Playback Speed
- Configurable Video Quality Settings
- Audio Only Player
- Network APIs · Manifest Read APIs
- Buffer Management APIs
- Preload Ad & Video APIs
- Custom UI Skinning
- SharePlay
Ready to launch on the most
valuable screen in streaming?
Talk to us and ship CTV in weeks, not quarters.
