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ViewLift integrates Bitmovin’s VOD Encoder via Google Cloud Marketplace

Denver-Colorado, 13 August 2024 ViewLift, a global leader in end-to-end streaming and OTT solutions, announces it has integrated Bitmovin’s VOD Encoder into its end-to-end OTT platform so its customers can efficiently stream any type of on-demand content to any viewing device in the highest quality.

ViewLift’s customers benefit from Bitmovin’s award-winning encoding technology. Bitmovin’s VOD Encoder is built for a wide range of on-demand streaming use cases, including subscription Video on Demand (SVOD), Transactional VOD (TVOD), and Ad-supported VOD (AVOD) services. Customers can also leverage key features such as multi-codec support, Per-Title and content-aware transcoding, 8K, and multi-HDR to provide their viewers with superior viewing experiences.

“Bitmovin’s advanced encoding tools include hyper-efficient codecs, cloud-based encoding, and optimized bitrate ladder that elevate the viewing experience for the audience. Combining Bitmovin’s VOD Encoder with our comprehensive content distribution and monetization platform, we can deliver cutting-edge viewing experiences. We purchased Bitmovin’s VOD Encoder via  Google Cloud Marketplace because it simplifies the procurement process, provides single-biller invoicing, and gives us flexible pricing terms,” said Manik Bambha, Co-Founder and President of ViewLift.

Bitmovin’s VOD Encoder combines massively distributed processing and content-aware encoding, allowing content providers to deliver high-quality video to audiences. Bitmovin’s VOD Encoder supports file-based transcoding and static packaging in a single, easy-to-use product. It also provides advanced multi-codec support, including AV1, VP9, HEVC, H.264. The Bitmovin VOD Encoder also provides support for industry-standard encryption and studio-grade forensic watermarking to cost-effectively and securely deliver video at resolutions up to 8K Ultra-High Definition (UHD). It automatically scales to optimize for any use case to maximize operational efficiency and return on investment (ROI).

Stefan Lederer, CEO and co-founder of Bitmovin, said, “ViewLift offers its customers a one-stop-shop video streaming solution to power direct-to-consumer services for renowned sports and media brands. VOD Encoder on Google Cloud Marketplace ensures ViewLift customers can deliver cinematic video streaming experiences with optimized content delivery and reduced costs.”

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