Deployment via AWS Marketplace supports RMC BFM’s strategy to streamline and scale video delivery
Vienna, Austria, July 24, 2025 – Bitmovin, a global leader in video streaming infrastructure, today announced that RMC BFM Group, one of France’s largest private media companies, has selected Bitmovin’s Player to unify and optimize its video playback experience across its digital platforms. The Player will be deployed via AWS Marketplace, accelerating integration in line with RMC BFM’s cloud first-strategy.
As part of a broader digital transformation, RMC BFM Group needed a flexible, high-performance solution that could work effortlessly across a complex ecosystem of playback technologies. The Bitmovin Player was selected for its seamless integration capabilities, broad device compatibility, and support for evolving user experience and monetization needs.
“Bitmovin quickly emerged as the right partner to power the video experience for the RMC BFM Group,” said Patrice Mayet, Chief Technology Officer at RMC BFM. “We needed a high-performance solution that could work effortlessly across a complex ecosystem—multiple frontend providers, a sophisticated CMS, and advanced advertising workflows. Bitmovin’s Player met all of these demands while offering the flexibility and innovation required to build a platform that is truly future-proof. Bitmovin has proven to be a reliable and forward-thinking technology partner, well attuned to the challenges of modern video delivery.”
The deployment of Bitmovin’s Playback solution is already underway, with a launch scheduled for January 2026. The solution was selected following a detailed proof-of-concept process, where Bitmovin’s responsiveness and deep understanding of both cross-platform streaming challenges and the nuances of the French media landscape played a key role in RMC BFM’s decision.
“We’re proud to support RMC BFM’s mission to deliver high-quality news and entertainment content to audiences across France,” said Stefan Lederer, CEO and Co-Founder of Bitmovin. “Our player was built to solve the exact challenges RMC BFM is addressing, delivering consistent, flexible, and scalable playback across a diverse range of platforms and integrations.”
By leveraging Bitmovin via AWS Marketplace, RMC BFM gains access to a highly scalable, cloud-native solution that simplifies deployment and aligns with its long-term infrastructure goals.
About RMC BFM Group
The RMC BFM Group is the third-largest private media group in France, offering a dynamic mix of 24/7 national and regional news alongside a broad range of entertainment content. The group also operates a leading advertising sales agency and maintains a strong presence across digital platforms, including its flagship streaming service rmcbfmplay.com.
About Bitmovin
Bitmovin was founded in 2013 by the co-creators of the MPEG-DASH video streaming standard. The company provides video infrastructure for global digital media companies, helping them deliver high-quality video experiences to viewers across the world. Bitmovin’s solutions include video encoding, player, and analytics products that optimize video delivery and playback across devices and platforms. Learn more at bitmovin.com or follow Bitmovin on LinkedIn.