Zype modernizes its playback and real-time insights with Bitmovin’s Player and Observability
About Zype
Zype’s award-winning video platform powers seamless video streaming experiences with robust, API-driven SaaS solutions tailored for growth, scalability, and interoperability. The world’s leading broadcasters, video publishers, and media and entertainment companies rely on Zype for live, on-demand, and linear playout across all digital platforms, including web, mobile, CTV/OTT, and social media. Zype is headquartered in New York City and is part of Backlight.
Why Zype Chose Bitmovin
As Zype evolved its video stack to better support the diverse needs of Backlight’s product portfolio, the team sought to modernize observability and playback across a global customer base. Zype selected Bitmovin’s Player and Observability to consolidate vendors, eliminate gaps in data coverage, and take advantage of Bitmovin’s native integration with their existing AWS cloud environment to unlock real-time insights that could better inform performance across Backlight’s platforms.
The Main Requests
- Reliable playback across all major devices with a single, easy-to-use player
- Robust player feature set, including React Native support and mobile-first capabilities like Picture-in-Picture
- Adaptive bitrate streaming and pause frame accuracy for consistent quality
- Real-time observability across all platforms
- Streamlined vendor footprint to improve cost efficiency
- Seamless integration with existing AWS-based infrastructure
How Bitmovin Delivered Results
Enabling a modern, flexible playback experience
Zype uses Bitmovin’s Player to improve video delivery and create a better user experience. The Player supports deployment across Web, iOS, Android, Roku, Fire TV, Smart TVs, set-top boxes, and gaming systems like Xbox and PlayStation. This helps Zype meet current platform demands and scale to future environments as needed With seamless integration and support for modern frameworks like React Native. Bitmovin’s Player also delivers advanced features that align with Zype’s user experience goals, including Picture-in-Picture, thumbnail previews, low latency playback, and live streaming support.
Activating real-time, cross-platform video insights
To unify data visibility and simplify performance monitoring, Zype replaced its legacy analytics stack with Bitmovin’s Observability for video playback. Now, the team can access real-time performance data within their AWS cloud environment across all major platforms, including web, mobile, and connected TVs. This consistent and immediate visibility allows Zype to better support its customers, uncover engagement trends, and fuel smarter product decisions. Features like bulk export and flexible data filtering also help streamline business intelligence workflows.
Delivering hands-on support and streamlined integration
Throughout the onboarding process, Bitmovin worked closely with Zype to ensure a seamless experience from deployment to testing. Whether supporting the integration of Bitmovin’s Player or Observability, the team provided responsive guidance, technical documentation, and hands-on support. This helped Zype’s engineering teams move faster, troubleshoot with confidence, and stay focused on delivering value to their end users.
Conclusion
Zype’s partnership with Bitmovin has laid the groundwork for a more agile, data-driven video infrastructure across its streaming products. With Bitmovin’s Player and Observability in place, Zype can now deliver high-quality playback on more devices and gain real-time insights that drive smarter decisions and continuous performance improvements for its users. The collaboration with Bitmovin’s engineering team and support across Zype’s product initiatives ensures that the Zype platform is equipped with the tools and flexibility it needs to grow without adding complexity. Additionally, by implementing Bitmovin’s advanced Playback solutions within its AWS cloud environment, Zype has positioned its platform to adapt to evolving consumer viewing habits while continuing to deliver innovative experiences for its customers.
“By integrating Bitmovin’s real-time Observability technology, we were able to deliver powerful, actionable insights to our customers while maintaining the intuitive experience they expect from Zype. Combined with the Bitmovin Player, we’re giving customers the performance, engagement data, and modern playback experiences their consumers have come to expect, helping them drive better business outcomes and deliver high-quality streaming at scale.”
— Steven Tripsas, VP of Product at Zype