Bitmovin’s Live Encoder and Playback power Fetch’s $1.2 million giveaway on Game Day
Overview
Fetch, America’s Rewards App, deployed Bitmovin’s Live Encoder and Playback to deliver its audacious livestream giveaway following the brand’s first-ever Big Game advertisement. Fetch made its Big Game advertising debut with “The Big Reward” – an unprecedented $1.2 million livestream giveaway – to bring this message to football fans nationwide after the final two-minute warning. The commercial directed viewers to tune into a live stream on the Fetch app for their chance to be one of 120 $10,000 winners – one winner for every second of the remaining two minutes of regulation game time.
The main requests were:
- Resilient live streams delivered in the highest quality
- Flawless playback on every device
- Real-time analytics to optimize playback performance
How we Delivered
Unrivalled live streams at speed and scale
Bitmovin’s Live Encoder optimized start-up times and provided more efficient encoding workflows so that Fetch could deliver resilient, consistent, high-quality live streaming experiences to millions of viewers.
Enhanced user experience
Bitmovin Playback ensured that Fetch could leverage the Bitmovin Player to ensure its live streams were delivered to most devices in the highest quality, which was coupled with Bitmovin Analytics to provide real-time monitoring, optimize playback performance and show the success of their live stream.
Seamless integrations with partner solutions
Bitmovin’s Live Encoder and Playback solutions seamlessly integrate with other technologies that were required to make the brand activation a success, including Monks, Amazon Web Services (AWS) and Fastly for the content delivery work and storage.
Key results:
- 3.2 million people visited the Fetch app
- The view time was an average of 9 minutes and 21 seconds
- Overall, there were 57 years of collective view time
“We elevated Game Day advertising with a first-of-its-kind livestream giveaway experience– turning a 30-second advertising slot into an interactive, rewarding experience for viewers. We knew our livestream giveaway would attract a large audience, so having robust video streaming solutions in place was non-negotiable. Bitmovin played a key role in powering our activation with its Live Encoder and Playback, helping ensure a smooth streaming experience.”
— Eric Lloyd, VP of Engineering at Fetch