Server Guided Ad Insertion (SGAI)
Use SGAI to create next generation ad experiences
Deliver more personalized and targeted ads with SGAI. Reduce infrastructure costs in your ad workflow and improve ad selection with SGAI. Enable new advertising experiences by combining SGAI with new user experiences to show double-box, picture-in-picture or L-shape ads.
Linear
L-Shape
Double-Box
Including new ad formats
SGAI: The Future of Ad Delivery in Streaming
New user experiences
SGAI enables video players to take control of ad playback, allowing for new user experiences including double-box, picture-in-picture & L-shape ads.
Enhanced ad personalization
Since SGAI allows for real-time ad selection, ads can be more relevant to each viewer, leading to higher engagement and better overall ad performance.
Bypassing ad blockers
Unlike CSAI, where ad blockers are a major challenge, SGAI’s hybrid approach makes it harder for ad blockers to detect and prevent ads, ensuring a higher percentage of ads are delivered.
Reduced infrastructure costs for live streams
SGAI requires fewer manifests to be created for live streams which include a DVR window, compared to SSAI. This can reduce infrastructure costs and allow users to see the latest ads when they seek back into a DVR window.
Higher engagement
Personalized ads are more likely to be watched and engaged with, leading to higher click-through rates and better conversion.
Powered by AI
Integrating SGAI with AI Scene Analysis enables Contextual Advertising. This can increase ad CPMs by tailoring ads to the context of the content which the viewer is watching.
Better Targeting
The real-time personalization that SGAI offers leads to more relevant ads, which are not only more likely to be watched but also more valuable to advertisers. This allows platforms to charge higher rates for more effective ad placements.
